Marketing Director Job at The Equus Group in Naperville

Company Overview: Our client is a rapidly growing, dynamic healthcare services business looking for a marketing leader to drive their demand generation efforts within the healthcare services space. This is a confidential search for a company with significant potential for future growth and expanding leadership opportunities.

** The role is on-site in Naperville - 4-5 days/week

Key Responsibilities:

Demand Generation:

• Develop and execute demand generation strategies to drive growth.
• Build marketing collateral and craft messaging (with support from the CEO).
• Retention and customer engagement are critical focus areas.

Omnichannel Marketing:

• Execute mass marketing to B2B audiences through online and digital-first channels (e.g., email campaigns).
• Use creative, scrappy approaches to reach hard-to-access audiences, especially small doctor’s offices (1-300 employees).

Sales Enablement:

• Collaborate with internal teams to create sales-focused strategies that resonate with small healthcare businesses.
• Must understand how to sell into small businesses, ideally doctors’ offices, without relying on traditional field reps. Digital selling/marketing is the key.

Resource Management:

• Recruit and manage gig economy workers or contractors as needed.
• Identify and deploy cost-effective marketing tools and technologies, including AI-driven solutions.

Ideal Candidate Profile:

Industry Expertise:

• Some healthcare is must because of the regulatory rules part, particularly as it relates to sales and marketing.
• Strong B2B marketing experience, and in a perfect world, selling services/products directly to small practices. Familiarity with marketing to small to medium doctor’s offices is a significant advantage.

Skills and Competencies:

• Proven ability to manage omnichannel marketing campaigns, including Pay-per-click, email, and digital automation.
• Strong background in demand generation.
• Brand-focused mindset with the ability to stay resourceful and agile in a dynamic market.
• Detail-oriented and hands-on, with a “roll-up-your-sleeves” attitude.
• Basic awareness or enthusiasm for leveraging AI technologies in marketing, with a willingness to learn and implement.

Personality Traits:

• Scrappy, creative, and proactive, with the ability to work in a lean environment.
• Capable of hustling and finding creative ways to meet objectives.

The Equus Group is an Equal Opportunity Employer and takes pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.