Paid Media Marketing Specialist Job at Guilford Savings Bank in Guilford

POSITION DESCRIPTION:

Working closely with our Digital Marketing Manager, the Paid Digital Media Marketing Specialist will play a vital role in The Bank’s Strategic initiatives. This role offers a great opportunity for professional growth and development in marketing. The ideal candidate will excel in both analytical and creative domains and hold an avid passion for impactful digital marketing. If this sounds like you, then we are eager to connect!

GENERAL DESCRIPTION OF DUTIES:

• Craft and implement audience-optimized paid media campaigns using an integrated approach across diverse platforms, including paid social, search, display, programmatic, and CTV.
• Contribute to digital campaign strategy that elevates business initiatives in a cohesive manner.
• Collaborate on the development of overarching marketing strategies that not only meet business objectives but also enhance bottom-line impact.
• Participate in strategic discussions with diverse clientele and internal teams around ad performance and market insights.
• Interpretation of KPIs essential for creating insightful campaign reports and presentations that articulate strategic effectiveness and outcomes.
• Aid in the creation, review, and refinement of various content types.
• Conduct market research to bolster campaign creation and content development.

RESEARCH, ANALYSIS & TECHNICAL:

• Broaden your expertise in paid media and data analytics to explore innovative strategies that can expand the bank's opportunities.
• Collaborate with the Digital Marketing Content Specialist to support initiatives and advance overarching goals.
• Conduct thorough campaign audits, analyze ad performance, perform competitive analysis, and identify new opportunities beyond current strategies.
• Deepen audience development insights to maximize brand and industry impact through strategic digital advertising leverage.
• Provide analytical support with data-driven reports and campaign KPIs tailored to specific business line objectives.
• Collaborate across teams to develop insightful data reports with actionable insights, synthesizing information from diverse data sources.
• Enhance your analytics skills, learning new strategies for effective data management and reporting from platforms like Google Analytics and Meta Business Manager.

DIGITAL LITERACY:

The ability to use data, information, and communication technologies to find, evaluate, create, and communicate information, requiring both cognitive and technical skills

• Information, data, and content
• Teaching learning and self-development
• Communication, collaboration, and participation
• Digital identity, safety, and security
• Technical proficiency with all bank products
• Awareness and interest in new technology
• Creation, innovation, and research

Functions Supervised: Digital Marketing, Paid Media

Positions Supervised: None

Basic Knowledge & Training Required For Maximum Proficiency:

• Competence in marketing fundamentals, business objectives, and KPIs, with enthusiasm for understanding user behavior.
• Ability to deliver and thrive in a fast-paced environment, while successfully multi-tasking and handling tight deadlines is a must.
• Experience in ad platforms such as Meta Business Manager, Google Ads, Bing Ads, LinkedIn Ads, StackAdapt, or others.
• Proven experience in creating and managing successful online advertising campaigns.
• Exceptional presentation skills and general-to-focused proficiency with related technology applications: Google, Microsoft, and Adobe Creative Suite products.
• Automated email platform proficiency and experience preferred.
• Basic knowledge of CMS platforms like WordPress is beneficial.
• Familiarity with Looker Studio and Zoho is advantageous.
• Strong writing skills and a track record of content generation a plus.
• Training in digital marketing discipline preferred. Traditional marketing, communications and content building also suitable.

Experience Required: 3-5 years of relevant experience, or a Bachelor’s degree in Advertising, Business Marketing, or a related discipline.

Physical requirements: Ability to lift up to 35 pounds required.

*Compensation: Compensation is based on our market pay structures. However, individual salaries are determined by a variety of factors including, but not limited to business considerations, local market conditions, and internal equity, as well as candidate qualifications, such as skills, education, and experience.

GSB is an equal opportunity employer and offers equal opportunity to all applicants for all positions without regard to race, color, religion, national origin, age, disability, and veteran status.

Applicants requiring reasonable accommodation in the application process should notify Human Resources.

GSB participates in E-Verify.

EOE/AA/M/F/D/V