Marketing & Advertising Representative Job at Pakio in San Jose

Objective: Seeking a Marketing & Advertising Representative to strategically lead brand strategies and marketing communications for our major clientele in the telecommunications and entertainment industry. Our organization needs individuals with a passion for this industry to continuously foster our success. And of course, if you are a sports fan, that doesn't hurt either!

About Us: We are one of the nation's leading telecommunications firms in development, product production, and marketing. We have partnered with a valuable portfolio of clientele in telecommunications, entertainment, and major Fortune 100 companies.

Essential Responsibilities:

1. Work with the Account Director on the development of all consumer-focused marketing activities to build the show brand.
2. Work closely intertwined with other divisions in marketing and advertising to define, navigate, and build clientele brands.
3. Assist in all brand strategy efforts, including defining positioning and mining consumer insights.
4. Directly market to our customers in person through in-person interactions and promote our client's products and services.
5. Work on the development of all marketing communications including strategy development, creative briefing, topical promotion, and campaign execution.
6. Work closely with the company's research function to evaluate target audience research used to make key decisions related to the brand promise and consumer advertising.
7. Analyze marketing/campaign performance and correlate those efforts back to brand perception, audience growth, and other key performance indicators.
8. Partner with Sales Marketing Consultants on the construction of promotional opportunities and coordination/implementation strategies.

Qualifications/Requirements:

1. Training in strategic marketing environments, including client relationship management.
2. Open to creative development.
3. College Degree Preferred.
4. Reliable Transportation to the office and client meetings required.

Desired Characteristics:

1. Visionary/breakthrough creative development & execution.
2. Sports Minded.
3. Strong leadership & management skills.
4. Excellent communication & presentation skills.
5. Highly collaborative and creatively nurturing.
6. Understanding of media/entertainment industries as well as the ever-evolving digital marketplace.
7. Ability to foster a culture that is creative-driven.

Seniority Level:

Not Applicable

Employment Type:

Full-time

Job Function:

Marketing and Sales

Industries:

Internet Publishing

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