Marketing Coordinator - Podcast & Digital Channels Job at American Academy of Fa

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American Academy of Family Physicians provided pay range

This range is provided by American Academy of Family Physicians. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$55,000.00/yr - $60,000.00/yr

Talent Acquisition Leader - American Academy of Family Physicians

When you join the American Academy of Family Physicians (AAFP), you become at the center of transforming health care. You are on the leading edge of ensuring family doctors have what they need to adapt and you’re part of a legacy that has been instrumental in improving and advocating for family medicine since 1947. Make an impact that matters. Be Team AAFP.

We are looking for a versatile and growth-minded Marketing Coordinator, focused in podcast production and a variety of digital marketing channels. This role will have an internal title of Marketing Channel Specialist. You will join the Channel Strategy & Execution team within Marketing & Communications. In this role, you will lead the planning, development and execution of the AAFP podcast channel, along with other emerging channels. In this role, you will support other owned marketing channels of AAFP, collaborating with fellow colleagues of the Channel Strategy & Execution team.

The ideal candidate understands the fundamentals of marketing strategy, omnichannel digital marketing, and is eager to execute on the tactics necessary to drive engagement and brand awareness. The ideal candidate will have a passion for audio content, growth mindset, and a strong understanding of digital marketing trends.

Primary Duties and Responsibilities:

• Podcast Development and Management: Lead the creation and execution of podcast initiatives, from concept development to production and promotion, ensuring alignment with overall marketing objectives.
• Performance Analysis: Monitor and analyze the performance of efforts across emerging channels, utilizing metrics and KPIs to assess effectiveness and drive continuous improvement.
• Audience Engagement: Utilize audience insights to develop tailored content strategies that foster community and enhance listener loyalty, particularly within podcasting.
• Paid Campaign Support: Support the execution of paid digital campaigns, collaborating with the paid media team to plan, launch, and optimize campaigns.
• Email Marketing Support: Support the execution of AAFP’s email marketing efforts, collaborating with the email marketing team to plan, launch, and optimize campaigns.
• Collaboration: Collaborate with cross-functional teams, including content creators, writers, designers, and/or channel strategies, to produce cohesive marketing efforts and maximize impact across channels.
• Other duties as assigned

REQUIREMENTS & PREFERENCES:

• Bachelor’s degree with 2-4 years’ work experience preferred
• Some relevant experience in podcast production and marketing is highly desirable.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent written and verbal communication skills, with a knack for storytelling. Creative mindset with a strong interest in exploring new marketing opportunities.
• Familiarity with digital marketing tools and platforms (e.g., Hubspot, Streamyard, Libsyn, Google Analytics, Google Advertising, social media advertising).
• Excellent organizational skills

Additional Information

HOURS: Monday-Friday (hybrid) - In Office T/W/Th, remote M/F

Additional hours as needed

TRAVEL: Possible 3-5 days travel per year

At the AAFP we are committed to diversity and creating an inclusive environment for all employees.

We are proud to be an Equal Opportunity Employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, age, ethnic or national origin, gender, sexual orientation, gender identity/expression, pregnancy, marital status, religion, physical or mental disability, military/veteran status, or any other protected status.

EEO Employer/Vets/Disabled

For the Hearing Impaired our TTY number is: (913) 906-6333

We thank all respondents for their interest in AAFP.

Seniority level

Entry level

Employment type

Full-time

Job function

Marketing, Strategy/Planning, and Project Management

Industries

Non-profit Organizations