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Revlon

Manager, Search Engine Optimization (SEO) Job at Revlon in New York

Revlon, New York, NY, United States, 10261

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Manager, Search Engine Optimization (SEO)

Job Category: E03 Dept Mgmt

Requisition Number: MANAG008656

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  • Posted: January 16, 2025
  • Full-Time
  • Hybrid

Locations

Office New York
New York, NY 10041, USA

Description

At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.

The SEO Manager will be responsible for developing and implementing search engine optimization (SEO) strategies to increase website traffic and improve search engine rankings. The ideal candidate will have a strong understanding of SEO principles and practices, as well as experience with keyword research, content optimization, link building, and technical SEO.

This position requires a commanding knowledge of Enterprise Search Analytics with expert experience in SEMRush, Google Analytics, Google Search Console, Google Trends, and other relevant SEO data platforms. This role will be responsible for producing reports as it pertains to the channel and site performance.

Responsibilities:

  • Develop and implement SEO strategies that align with the company's marketing goals
  • Conduct keyword research to identify the most relevant and popular keywords for the company's target audience
  • Optimize existing website content for search engines, including title tags, meta descriptions, and headers
  • Build reports and dashboards that will be shared across the organization
  • Work cross-functionally (particularly with the digital teams)
  • Assist with audits of the site to ensure proper construction/maximized visibility
  • Collaborate with the brand and channel teams to establish goals, objectives, and strategies for campaigns
  • Assist in QA of digital properties as it pertains to SEO
  • Provide data-driven recommendations to increase traffic for brand websites
  • Connect current data insights/tactics with longer-term strategy objectives
  • Stay abreast of the latest search trends and algorithmic changes
  • Manage 3rd party vendors as it pertains to the Enterprise toolset

Experience & Education:

Education:

  • BA/BS in Mathematics, Web Development, Information Technology, Information Systems or related disciplines or a certification in web analytics

Experience:

  • 5+ years of experience working in SEO, and a demonstrable understanding of SEO best practices
  • A proven track record of successfully implementing SEO strategies and obtaining results
  • SEO and/or relevant Online Marketing experience

Milestones:

  • Ability to analyze data and glean relevant insights to guide the business
  • Present information/technical strategy clearly to different stakeholders (in writing and verbally)
  • Demonstrate emerging relationship skills
  • Develop a good working knowledge of the SEO process, terms, toolsets, and strategy
  • Advanced skills in SEO analytical tools (e.g., BrightEdge, Conductor, seoClarity, MajesticSEO, Screaming Frog, Google Search Console, Google Analytics, etc.)

Compensation:

The base pay range for this position is $100,000 and $125,000/year; however, base pay offered may vary depending on skills, experience, job-related knowledge, and geographic location. Certain positions may also be eligible for short-term incentives as part of total compensation.

This role is eligible for an annual bonus based on company performance.

Employees (and their families) are eligible for medical, dental, and vision benefits. Employees are covered by the company-paid basic life insurance policy and company-paid short-term disability insurance. Other benefits offered include long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc. Employees can enroll in our 401k Retirement Savings Plan.

Employees will also receive 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.

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