Multimedia Marketing Specialist Job at Newman Tractor LLC in Verona

Description:

Guiding with Principles and Passion! Newman Tractor is a family-run heavy equipment sales, rentals & parts dealership. We paired our dealership with used equipment and a wide array of attachments to serve the construction, utility, mining, energy, and agricultural industries. We continue to grow and have expanded to 5 locations across KY, FL, and OH, renting nationwide.

Newman Tractor is founded on strong principles that guide us, our employees, and our customers to always do what is right and pour into those we serve. We strive to be an employer of choice providing our employees with a trusting and nurturing work environment. Our aim is to hire humble & hungry individuals looking to grow in their career both personally & professionally. We believe in sharing our success not only with our employees but also with our greater community and invite you to learn more by applying to our open position!

The Multimedia Content Specialist creates and manages engaging multimedia content, including videos, graphics, and social media posts, to drive brand awareness and engagement. They work closely with marketing, sales, and industry partners to support digital campaigns, SEO efforts, and lead nurturing. We’re looking for a creative, detail-oriented individual with strong skills in content creation, social media management, and CRM tools like HubSpot, who thrives in a collaborative environment and can contribute to both digital and traditional marketing initiatives.

Requirements:

Multimedia Content Creation/ Social Media Management:

• Develop and execute content marketing and monitor success while ensuring all content is effectively repurposed and distributed across channels and sales tools with appropriate language to the specific channel.
• Manage strategic social media channels (Facebook, LinkedIn, Instagram, TikTok, and YouTube) and editorial calendar to ensure content is timely, relevant, and engaging.
• Produce high-quality video content and dynamic graphics for various platforms.
• Develop multimedia presentations and oversee content from campaign planning to publication.
• Manage and optimize NT’s social media channels (LinkedIn, YouTube, Instagram, Facebook, TikTok) to maximize reach and engagement.
• Conduct keyword research for SEO optimization and copywriting while monitoring social media trends to refine content strategies.
• Create engaging content types (advertisements, infographics, blog posts) aligned with brand style guides.
• Assist in daily support of digital and traditional marketing tactics including advertisements, social media, event planning and execution, and other administrative marketing tasks including graphic development for marketing requests.
• Dig Deeper Graphic/Video/Support
• Photography (Website, Social Media)

CRM Support and Digital Campaigns:

• Utilize HubSpot and other digital tools to monitor and report on key performance indicators (KPIs) across channels and content types while maintaining accurate data for analysis.
• Support CRM initiatives by maintaining accurate data and generating reports for analysis relevant to responsible outputs.
• Collaborate with sales and marketing teams to ensure alignment on lead management processes.
• Collaborate with the marketing team to design and execute digital marketing campaign strategies leveraging multimedia assets and various cohesive content formats.
• Monitor campaign performance, analyze metrics, and adjust strategies for improved engagement.
• Draft targeted email marketing with segmented distribution lists and analyze performance metrics.
• Collaborate with marketing teams on platform-specific strategies for omnichannel campaigns including traditional campaign crossover (Components outside of digital)
• Enhance lead nurturing through content aimed at different stages in the sales funnel/customer lifecycle (i.e. customer re-engagement and retention).
• Ensure all marketing materials adhere to NT Brand Guidelines and maintain consistency.
• Coordinate production of promotional materials and manage vendor relationships.

Event and Cross-Functional Support:

• Support various marketing tasks, including event planning and execution, while enhancing lead nurturing efforts.
• Manage personnel communications, vendor relationships, and on-site support during events to ensure seamless event execution and alignment with brand objectives as needed.
• Assist in securing contracts, tracking expenses, and effectively managing tactics, such as shipping, rentals, lead capture, booth experience, advertisements, swag, and more, related to trade shows and NT-hosted events as needed.
• Build relationships within the local community, representing the NT brand at events and functions to foster brand loyalty and awareness.
• Provide thought leadership and best practices to enhance the NT brand's outreach and impact.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Multimedia Production, or a related field.
• Strong creative passion and experience from brainstorming to execution of multimedia content.
• Experience with digital marketing platforms, editing software, social media and CRMs. Specifically, Adobe Creative Suite or equivalent software.
• High-Level Microsoft Office Suite skills, with emphasis on PowerPoint, Excel and Word.

BENEFITS

• 80 hours of paid vacation (prorated in year of hire)
• 401k with up to 4% match of total compensation
• HDHP & Co-pay medical plans with 80% of premium paid by employer for employee coverage (other coverages available)
• Voluntary coverages offered for Dental, Vision, Voluntary Life, Accident & Critical Illness
• Company provided STD, LTD, and Life Insurance
• Yearly work boot allowance
• Other benefits can be discussed with eligible applicants