Huffines Communities is hiring: Marketing Manager in Dallas

Job Description: Marketing Manager

Company: Huffines Communities

Location: Dallas, Texas (On-Site) *This is an in-office position*

About Us:

Huffines Communities is a leader in master-planned community development, creating vibrant neighborhoods across North Texas. With over 10,000+ new home lots across four active and three pre-development communities, we are dedicated to delivering exceptional experiences for residents and builder partners alike.

Position Overview:

The Marketing Manager is a hands-on role focused on the execution of marketing initiatives to drive brand awareness, generate leads, and support homebuilder sales. The ideal candidate is creative, detail-oriented, and skilled in both content creation and digital marketing. This role involves graphic design, video production, writing blogs and press releases, managing campaigns, and coordinating community events.

Sitting on-site in the Preston Center office and reporting directly to ownership, the Marketing Manager will work closely with internal teams, builder partners, 3^rd party agencies, and external vendors to ensure the successful implementation of marketing strategies.

Key Responsibilities

Campaign Execution

• Implement digital marketing campaigns, including paid search, paid social, email marketing, SMS campaigns, and SEO strategies.
• Hands-on CRM management, including lead nurturing workflows, automation, and sales tracking.

Website Management

• Update and revise (1) company and (3) active communities website content and design using WordPress, ensuring optimal user experience and functionality.
• Optimize web pages for SEO, including metadata, keyword integration, and mobile responsiveness.
• Collaborate with external web developers for the launch of (3) new community websites in 2025.

Performance Tracking & Reporting

• Monitor and analyze digital campaign performance metrics (both internal and from 3^rd party agencies), providing regular reports to the ownership.
• Identify opportunities for improvement and adjust strategies to optimize results.
• Utilize AI tools like SEM Rush’s AI insights or HubSpot reporting for predictive analytics and actionable recommendations.

Content Writing

• Write engaging blog posts, press releases, newsletters, and website content to support SEO and community storytelling.
• Use AI writing assistants like ChatGPT or Grammarly for drafting, editing, and optimizing content quickly and efficiently.

Graphic Design & Video Production

• Create or lead 3^rd party agencies in creating engaging graphics, including brochures, signage, social media visuals, and marketing collateral.
• Produce and manage external agency creation of videos to promote communities, events, and home builder partnerships while ensuring brand consistency.

Event Coordination

• Plan and execute community events, Realtor outreach programs, and builder collaboration initiatives to increase engagement and generate leads.
• Handle event logistics, including vendor coordination, onsite support, and promotional material creation.

Collaboration & Communication

• Work with builder sales teams to align marketing efforts with sales objectives and support their promotional needs with Huffines Communities.
• Coordinate with external vendors and agencies to deliver high-quality campaigns and materials on time.

Qualifications

• Hands-on experience with digital marketing platforms (Google Ads, Meta, HubSpot, etc.), CRM tools, and email marketing software.
• Excellent organizational skills with the ability to manage multiple projects and deadlines.
• 3–5 years of experience in marketing, graphic design, or content creation, preferably in real estate, homebuilding, new home sales or a related industry.
• Bachelor’s degree in Marketing, Communications, Design, or a related field.
• Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva.
• Proficiency in AI-driven tools and technologies for marketing, such as ChatGPT, Jasper, Grammarly, Canva AI, and Adobe AI to optimize tasks quickly and efficiently.
• Strong writing skills with a portfolio showcasing blogs, press releases, or marketing copy.
• A proactive, detail-oriented, and creative mindset with strong communication skills.

Benefits

• Competitive salary and opportunities for growth within the company.
• Comprehensive health, dental, and vision insurance.
• 401(k) plan with employer match.
• Be part of a collaborative team at a leader in community development.