Tbwa Chiat/Day Inc is hiring: Media Strategist in Jacksonville

TEGNA Inc. (NYSE: TGNA) serves local communities across the U.S. through trustworthy journalism, engaging content, and tools that help people navigate their daily lives. Through customized marketing solutions, we help businesses grow and thrive. With 64 television stations in 51 U.S. markets, TEGNA reaches approximately 100 million people every month across the web, mobile apps, streaming, and linear television. For more information, visit TEGNA.com.

We are looking for a dynamic and highly organized professional to spearhead sponsorship initiatives and support integrated marketing campaigns for TEGNA stations in Jacksonville and Tampa. This role blends strategic partnership development with multi-media marketing expertise to drive business results and strengthen client relationships.

The ideal candidate will work closely with internal teams to ensure seamless activations and bolster sales efforts through effective campaign strategy, execution, and performance tracking. Focused on creating value-driven partnerships and delivering measurable outcomes, this position is crucial to driving growth and success across our platforms.

Responsibilities:

1. Develop and implement strategic sponsorship initiatives in collaboration with sales leadership, targeting sponsors aligned with the company’s brand, events, and programming.
2. Design tailored sponsorship packages, presentations, and proposals that effectively communicate opportunities, deliverables, and value propositions.
3. Collaborate with marketing, community, content, and sales teams to integrate sponsorships into initiatives and ensure successful activation.
4. Utilize market research to stay informed on industry trends and identify new sponsorship opportunities targeting key demographics and market areas.
5. Track sponsorship revenue goals, monitor performance metrics, and provide actionable insights for improvement.
6. Deliver post-event and post-campaign reports with performance metrics to build trust and maintain long-term sponsor relationships.
7. Act as a strategic advisor to Account Executives, leveraging in-depth knowledge of TEGNA’s products and solutions to support advertiser interactions.
8. Assist Jacksonville and Tampa sales teams with pre-sale activities, including client research, inventory management, and sales presentations.
9. Develop client-focused sales presentations by organizing tactics for integrated media campaigns.
10. Facilitate smooth transitions post-sale by coordinating with internal teams, including Account Executives, Marketing, and News.
11. Regularly analyze audience delivery using Comscore ratings and digital metrics, creating recap presentations to demonstrate campaign success to clients.
12. Coordinate with Account Managers to set up new customer accounts, manage contracts, and handle revisions.
13. Manage program ratings estimates, ensuring inventory and rate cards are up to date.
14. Participate in sales meetings and training sessions to stay informed on products, services, and processes.
15. Stay current on TEGNA’s product offerings, including broadcast, OTT, and audience-targeted display and video, to make informed client recommendations.
16. Prepare attribution reports for OTT and linear TV campaigns, synthesizing data into actionable presentations.
17. Solve problems and make decisions independently to support the Jacksonville and Tampa sales teams effectively.
18. Organize and manage campaign details for multiple team members and accounts using tools like Salesforce, Microsoft PowerPoint, and Excel.
19. Cross-train with Account Manager and Digital Account Manager roles to gain a comprehensive understanding of sales operations.

Core Competencies:

1. Strategic Thinking
2. Communication and Relationship Building
3. Multi-Market Analysis and Research
4. Multitasking, Problem Solving and Decision Making
5. Sales and Marketing Integration
6. Data Analysis and Reporting

Requirements:

1. Bachelor’s degree, preferably in business or marketing.
2. 4+ years of experience in a pre-sale solution role, preferably within the advertising/media industry or sponsorship management.
3. Position based in Jacksonville at the WTLV/WJXX station.
4. Ability to manage multiple tasks and projects effectively under deadlines.
5. Strong written and verbal communication skills, with excellent organization and time management abilities.
6. Proficient in building presentations with extensive knowledge of PowerPoint.
7. Strong knowledge of Microsoft Excel and experience with CRM software.
8. Familiarity with media ratings (Comscore).
9. Problem solver with multitasking abilities.
10. Exhibits strong communication and relationship skills.
11. 30% travel between markets may be required, with additional travel as needed.
12. Maintains a high standard of professionalism and accuracy.
13. Positive outlook and enjoys working in a team environment.

TEGNA offers comprehensive benefits designed to safeguard the physical, mental, and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time, and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com.

Recruiting Fraud Alert:

To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains. Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.