Marketing Communications Coordinator Job at WOTM - Partners Professional in Onta

Key Responsibilities

Marketing

• Assist in the development and execution of integrated marketing plans to support business objectives.
• Create, edit, and manage content for digital platforms, including social media, email marketing, websites, and blogs.
• Coordinate with internal teams and external vendors to produce high-quality marketing materials (e.g., brochures, presentations, promotional assets).
• Track and analyze campaign performance metrics, providing actionable insights to improve results.
• Maintain a content calendar to ensure timely and consistent messaging.

Communications

• Draft press releases, newsletters, and other external communication materials.
• Manage internal communications, such as memos, announcements, and company updates.
• Develop and nurture media relationships to enhance brand visibility and secure coverage.
• Support crisis communication efforts by preparing and disseminating key messages as needed.
• Ensure all messaging aligns with the company’s tone, voice, and branding guidelines.

Event Coordination

• Plan and execute marketing events, such as trade shows, webinars, and community outreach programs.
• Coordinate logistics, including vendor relations, booth design, and promotional materials.
• Track event success metrics and compile post-event reports.

Collaboration

• Work closely with the graphic design team to produce visual assets that complement marketing campaigns.
• Liaise with cross-functional teams to align marketing and communication efforts with broader company goals.
• Act as a brand ambassador to ensure consistency in messaging and visual identity across all channels.

Qualifications

Education & Experience

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• 2–5 years of experience in a marketing or communications role, preferably in a mid-level capacity.
• Proven experience in managing multiple projects and meeting deadlines in a fast-paced environment.

Skills

• Strong written and verbal communication skills with a keen eye for detail.
• Proficiency in digital marketing tools, including email platforms (e.g., Mailchimp), CMS (e.g., WordPress), and analytics (e.g., Google Analytics).
• Experience managing social media platforms and creating engaging content.
• Knowledge of graphic design tools (e.g., Adobe Creative Suite, Canva) is a plus.
• Familiarity with SEO, PPC, and other digital advertising techniques.
• Excellent organizational and project management abilities.

Key Attributes

• Creative, proactive, and solution-oriented mindset.
• Ability to work independently while collaborating effectively with a team.
• Strong analytical and problem-solving skills.
• Commitment to staying updated on marketing and communication trends and best practices.