Marketing Manager Job at Agramont Worldwide Logistics Inc in San Diego

Company Description

Agramont Worldwide Logistics is a leading 4th-party logistics (4PL) provider offering strategic solutions for domestic and international freight transportation. Since our establishment in June 2017, we have experienced remarkable growth, expanding our operations across the United States, Mexico, and Canada. Our team is dedicated to redefining the standards of service in the logistics industry and delivering innovative solutions that drive business forward.

Role Description

This is a full-time on-site role for a Marketing Manager located in San Diego, CA at Agramont Worldwide Logistics Inc. The Marketing Manager will be responsible for developing and implementing marketing strategies, managing campaigns, analyzing data, and collaborating with cross-functional teams to drive business growth.

Responsibilities:

• Set the overall annual marketing strategy to align with overall company objectives set by the President and Founders including website, all social channels, newsletter, strategic partnerships, influencer marketing, and trade events
• Increase our social media presence across our brands
• Leads and manages Marketing team, which includes responsibility for hiring and coaching to our values
• Develop and execute multi-channel acquisition marketing strategies to build a foundation for long-term growth by decreasing the cost to acquire new customers and increasing customer lifetime value
• Identify and prioritize new audience and channel expansion, leaning on both paid and organic opportunities.
• Work with the Senior Management and key team members to refine our understanding of core customer segments, brand/product positioning, and messaging.
• Build business cases and advocate for new strategic initiatives to support business growth and customer outreach
• Utilize data-driven methodology, analysis, and measurement to improve the effectiveness and efficiency of our performance channels
• Oversee campaign management and reporting, including in-depth analytics of LTV, CPA, ROI, and incrementally
• Develop and oversee the effective planning and execution of content across the websites and online marketing campaigns to ensure efficiency, accuracy, and timeliness of all web content publishing
• Manage the user experience of the websites including site navigation, content development, and promotional campaigns
• Partner with senior management and key team members to ensure all relevant organizational goals and implications are factored into marketing campaigns and relevant business expansions

Qualifications

• Digital Marketing, Content Marketing, and Campaign Management skills
• Experience in data analysis and marketing strategy development
• Previous experience in lead generation and search engine optimization
• Oversee campaign management and reporting, including in-depth analytics of LTV, CPA, ROI, and incrementally
• Excellent written and verbal communication skills
• Project management and cross-functional collaboration experience
• Proficiency in marketing analytics tools
• Bachelor's degree in Marketing, Business Administration, or related field
• Previous experience in the logistics industry is a plus
• Set the overall annual marketing strategy to align with overall company objectives set by the President and Founders including website, all social channels, newsletter, strategic partnerships, influencer marketing, and trade events
• Leads and manages Marketing team, which includes responsibility for hiring and coaching to our values
• Increase our social media presence across our brands