KGPCo.com
MARKETING SPECIALIST
SUMMARY
The KGPCo Marketing Specialist is responsible for managing multiple programs to support the annual marketing goals set at the beginning of the fiscal year. The primary responsibility of a Marketing Specialist will be to drive brand awareness, familiarity, and interest of KGPCo via campaigns, programs, customer events, and industry shows. This position is also responsible for co-marketing programs with KGPCo’s key Supplier Partners.
ESSENTIAL DUTIES & RESPONSIBILITIES
- Manage projects related to marketing KGPCo products and/or services including developing the strategy, objectives, and tactics to meet the stated goals.
- Work with key Supplier Partners on the programs determined at the beginning of the calendar year to drive business for KGPCo and the Suppliers. These include industry events and trade shows, customer events, webinars, email blasts, Access Direct, etc.
- Negotiate use of Supplier’s market development funds (MDF); align with Sales teams on funds needed for specific events, golf tournaments, and other sales events.
- Work with Finance team to invoice Suppliers for pre-approved amounts, provide documentation of expenses, ensure final invoicing is completed, and ensure accounts receivables are tracked appropriately.
- Provide Sales with support on local and regional events including shipping required assets, traveling to a show for booth setup/take down, and working the show. Create post-show report and upload all leads into CRM.
- Co-manage the operations and logistics of industry tradeshows and events including developing timelines, budgets, Supplier selection, budget negotiation, and staffing. Coordinate all logistics: securing and shipping Supplier’s displays, booth setup, tear down, and shipping. This role is the point of contact for anything related to the events assigned to them.
- Update D365 CRM tool with net-new Marketing Leads from any/all programs or events where we secure new leads. Share leads with Suppliers as required.
- Partner with Sales Enablement on lead qualification.
- Create social content with KGPCo suppliers (Milwaukee Tools, VIAVI, Corning, CommScope) for posting to Twitter, LinkedIn, and Facebook as appropriate and aligned with other supplier activities.
- Responsible for KGPCo Company Store, working with American Business Solutions to purchase KGPCo branded merchandise for employees and suppliers.
EDUCATION and/or EXPERIENCE
- Bachelor’s Degree (B.A.) from a four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience.
BENEFITS
- Medical, Dental, Vision and Supplemental insurance plans
- Flexible Spending Accounts
- 401(k) with Company match
- Generous vacation, holiday, and sick/safe time
- Pet insurance for our non-human family members
KGPCo is an Equal Opportunity Employer – M/F/Veteran/Disability/Sexual Orientation/Gender Identity
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