Tractor Supply
Head of Programmatic and Social Media
Tractor Supply, Brentwood, Tennessee, United States, 37027
Head of Programmatic and Social Media
Overall Job Summary
We are currently seeking a talented Head of Paid Media, Programmatic and Social to join our Digital Marketing Team. This role collaborates with the internal media team and the external media agency to build and execute strategic media plans and partnerships. This position oversees our programmatic, mid funnel and social media team members while guiding the evolution of our go to market media strategy. This position will partner with our Loyalty, Engagement, Analytics & Personalization Team, our Creative Team, Digital Media Team, our National & Local Marketing Team, and our Go-To-Market Team to integrate messaging, audiences, and measurement across channels. This role will provide programmatic media, digital, social, TV/CTV, and audio subject matter expertise and thought leadership to drive innovation. This role will initiate new ways to go to market from planning, research, and predictive ROI to execution and evaluation.
Essential Duties and Responsibilities (Min 5%)
Partner with internal paid media and external media agencies to build media strategies that deliver business impact
Measure and report on performance across media channels while also evaluating current measurement tools and methodologies and recommending best practices/enhancements
Support Director managing multiple agency and line of business contacts in the planning and execution of integrated paid media
Collaborate with, build relationships with, and serve as primary contact for various stakeholders while building relationships internally
Present strategies, analysis and key learnings to senior leadership and various stakeholders.
Strong interpersonal skills, highly collaborative; can build rapport and credibility, and can drive desired business outcomes
Translate media planning and performance concepts into relevant presentations for leadership
Solutions oriented: ability to problem solve and present data-driven solutions
Comfortable with ambiguity and developing an action plan base on available information
Additional responsibilities as needed to support the ongoing evolution and transformation of our media and brand partnership strategy
Required Qualifications
Experience:
8+ years of paid media experience either at a media agency or on an in-house media team
Education:
Bachelor’s Degree from an accredited college or university in marketing, communications, or journalism. Any suitable combination of education and experience will be considered.
Professional Certifications:
None
Preferred knowledge, skills or abilities
Strong understanding of paid media landscape including Programmatic Display and Video, Social Media, TV/CTV, Audio, Content Marketing, Affiliate Marketing, Measurement,and emerging platforms
A mix of agency and client-side experience is highly preferred.
Proven ability to effectively manage multiple projects in a fast-paced, highly demanding environment.
Collaborative, creative and adaptive work style.
Excellent reporting and analytical skills, both quantitative and qualitative, with strong attention to detail.
Demonstrates strong knowledge and thorough understanding of the principles of marketing, advertising, promotional and digital content.
Must be skilled in Microsoft Office (Word, Excel, PowerPoint).
Working Conditions
Normal office working conditions
Physical Requirements
Sitting
Standing (not walking)
Walking
Lifting up to 20 pounds
Disclaimer
This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/ her supervisor.
Company Info
At Tractor Supply and Petsense by Tractor Supply, our Team Members are the heart of our success. Their dedication, passion, and hard work drive everything we do, and we are committed to supporting them with a comprehensive and accessible benefits package. We understand the evolving needs of our Team Members and their families, and we strive to offer meaningful, competitive, and sustainable benefits that support their well-being today and in the future.
Our benefits extend beyond medical, dental, and vision coverage, including company-paid life and disability insurance, paid parental leave, tuition reimbursement, and family planning resources such as adoption and surrogacy assistance, for eligible Team Members. While all Team Members have access to a broad range of rewards, eligibility and specific offerings may vary depending on the role, individual plan requirements and eligibility criteria.
ALREADY A TEAM MEMBER?
You must apply or refer a friend through our internal portal
Click here (https://performancemanager4.successfactors.com/sf/home?company=tractorsup)
CONNECTION
Our Mission and Values are more than just words on the wall - they’re the one constant in an ever-changing environment and the bedrock on which we build our culture. They're the core of who we are and the foundation of every decision we make. It’s not just what we do that sets us apart, but how we do it.
Learn More
EMPOWERMENT
We believe in managing your time for business and personal success, which is why we empower our Team Members to lead balanced lives through our benefits total rewards offerings. fot full-time and eligible part-time TSC and Petsense Team Members. We care about what you care about!
Learn More
OPPORTUNITY
A lot of care goes into providing legendary service at Tractor Supply Company, which is why our Team Members are our top priority. Want a career with a clear path for growth? Your Opportunity is Out Here at Tractor Supply and Petsense.
Learn More
Join Our Talent Community
Nearest Major Market:
Nashville
Overall Job Summary
We are currently seeking a talented Head of Paid Media, Programmatic and Social to join our Digital Marketing Team. This role collaborates with the internal media team and the external media agency to build and execute strategic media plans and partnerships. This position oversees our programmatic, mid funnel and social media team members while guiding the evolution of our go to market media strategy. This position will partner with our Loyalty, Engagement, Analytics & Personalization Team, our Creative Team, Digital Media Team, our National & Local Marketing Team, and our Go-To-Market Team to integrate messaging, audiences, and measurement across channels. This role will provide programmatic media, digital, social, TV/CTV, and audio subject matter expertise and thought leadership to drive innovation. This role will initiate new ways to go to market from planning, research, and predictive ROI to execution and evaluation.
Essential Duties and Responsibilities (Min 5%)
Partner with internal paid media and external media agencies to build media strategies that deliver business impact
Measure and report on performance across media channels while also evaluating current measurement tools and methodologies and recommending best practices/enhancements
Support Director managing multiple agency and line of business contacts in the planning and execution of integrated paid media
Collaborate with, build relationships with, and serve as primary contact for various stakeholders while building relationships internally
Present strategies, analysis and key learnings to senior leadership and various stakeholders.
Strong interpersonal skills, highly collaborative; can build rapport and credibility, and can drive desired business outcomes
Translate media planning and performance concepts into relevant presentations for leadership
Solutions oriented: ability to problem solve and present data-driven solutions
Comfortable with ambiguity and developing an action plan base on available information
Additional responsibilities as needed to support the ongoing evolution and transformation of our media and brand partnership strategy
Required Qualifications
Experience:
8+ years of paid media experience either at a media agency or on an in-house media team
Education:
Bachelor’s Degree from an accredited college or university in marketing, communications, or journalism. Any suitable combination of education and experience will be considered.
Professional Certifications:
None
Preferred knowledge, skills or abilities
Strong understanding of paid media landscape including Programmatic Display and Video, Social Media, TV/CTV, Audio, Content Marketing, Affiliate Marketing, Measurement,and emerging platforms
A mix of agency and client-side experience is highly preferred.
Proven ability to effectively manage multiple projects in a fast-paced, highly demanding environment.
Collaborative, creative and adaptive work style.
Excellent reporting and analytical skills, both quantitative and qualitative, with strong attention to detail.
Demonstrates strong knowledge and thorough understanding of the principles of marketing, advertising, promotional and digital content.
Must be skilled in Microsoft Office (Word, Excel, PowerPoint).
Working Conditions
Normal office working conditions
Physical Requirements
Sitting
Standing (not walking)
Walking
Lifting up to 20 pounds
Disclaimer
This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/ her supervisor.
Company Info
At Tractor Supply and Petsense by Tractor Supply, our Team Members are the heart of our success. Their dedication, passion, and hard work drive everything we do, and we are committed to supporting them with a comprehensive and accessible benefits package. We understand the evolving needs of our Team Members and their families, and we strive to offer meaningful, competitive, and sustainable benefits that support their well-being today and in the future.
Our benefits extend beyond medical, dental, and vision coverage, including company-paid life and disability insurance, paid parental leave, tuition reimbursement, and family planning resources such as adoption and surrogacy assistance, for eligible Team Members. While all Team Members have access to a broad range of rewards, eligibility and specific offerings may vary depending on the role, individual plan requirements and eligibility criteria.
ALREADY A TEAM MEMBER?
You must apply or refer a friend through our internal portal
Click here (https://performancemanager4.successfactors.com/sf/home?company=tractorsup)
CONNECTION
Our Mission and Values are more than just words on the wall - they’re the one constant in an ever-changing environment and the bedrock on which we build our culture. They're the core of who we are and the foundation of every decision we make. It’s not just what we do that sets us apart, but how we do it.
Learn More
EMPOWERMENT
We believe in managing your time for business and personal success, which is why we empower our Team Members to lead balanced lives through our benefits total rewards offerings. fot full-time and eligible part-time TSC and Petsense Team Members. We care about what you care about!
Learn More
OPPORTUNITY
A lot of care goes into providing legendary service at Tractor Supply Company, which is why our Team Members are our top priority. Want a career with a clear path for growth? Your Opportunity is Out Here at Tractor Supply and Petsense.
Learn More
Join Our Talent Community
Nearest Major Market:
Nashville