Advertising Manager Job at Museum of Fine Arts, Houston in Houston

Position Available:

Title: Advertising Manager

Schedule: 35-hour work week – 9 am to 5 pm

Pay Rate: Please see “Compensation” below

Work Location: Museum of Fine Arts, Houston

Responsibilities

Media Buying and Delivery of Assets

• Develops a deep understanding of the paid advertising landscape in Houston and in the greater art world, regionally and nationally.
• Seeks data from vendors regarding reach, audience, and value.
• Maintains professional relationships with vendors through ongoing conversations and negotiations in order to seek best advertising value for the Museum.
• Working closely with marketing leadership, creates advertising plans for exhibitions, programming, festivals, etc., that fit within the department’s strategy and budget.
• Negotiates cost of placement, schedules, and books advertising with vendors.
• Works with Graphic Design Department and video production team to create compelling assets.
• Follows through with delivery of assets, including copy, graphics, videos, etc.
• Confirms that all vendors have fulfilled expectations and reports back to colleagues on reach and results.
• Contributes to regular reports regarding paid advertising.
• Handles “cold calls” from advertising vendors.

Paid Social Advertising and Content Creators

• Builds schedule and budgets, for paid social media with the Museum’s digital advertising agency.
• Creates and delivers engaging paid social media content to the agency, working in collaboration with the Digital Content Creator. This will include words, headlines, images, and videos.
• Working with the Associate Head, Creative Production, identifies and seeks relationships with high- and local-level influencers.
• Invites or appoints them to signature events, exhibition previews, and earned-income experiences that promote the brand.
• Incorporates those content creators into media budgets and plans, tracks the return on investment, and helps build a strong bank of content creators.

Skills, Knowledge and Abilities

• Passion for communicating, plus strong ability to reach external audiences with compelling advertising.
• Strategic thinker, highly organized, with an aptitude for looking ahead and creating schedules for promotion.
• Tech-savvy, with demonstrated expertise in various platforms.
• Excellent writing abilities, with a mastery of how to tell a story and convey complex subject matter in a few words.
• High EQ skills, with the ability to work well with leadership, colleagues, and guests.
• Interest in arts and culture a strong plus and editing experience, with a mastery of storytelling.
• Ability to meet demanding deadlines, manage multiple projects at once, and interact with a broad variety of internal departments and external entities.
• Strong understanding of best practices, metrics and analytics to help form opinions and recommendations.

Education and Experience

• Bachelor's degree in marketing, advertising, or business preferred, or a combination of experience and education from which comparable and demonstrable knowledge, skills and abilities have been achieved.
• 5+ years related work experience, including in the fields of marketing, advertising, or business.
• Advertising experience is preferred but not essential.

Submission should include:

• Resume
• Portfolio, including relevant samples of work you are particularly excited to share and believe sets you apart from all others who will apply for this position.
• Metrics or measures of execution, success, or areas of where desired improvements were achieved.

About the MFAH

The MFAH is an organization comprised of 600+ employees and 1,000+ docents and volunteers. The museum is more than 100 years old and ranks nationally among the top 10 art museums in exhibition space, memberships, endowments, and attendance, with 1M visitors annually. Our multifaceted institution includes multiple gallery buildings, a sculpture garden, two art schools, three eateries and two house museums for decorative arts. The encyclopedic collection numbers more than 70,000 works of art in a wide range of media.

As an employer, MFAH offers a supportive, collegial and inclusive work environment and a competitive benefits package.

Working Conditions and Physical Demands

Work will primarily be performed in an office environment. Work will involve extended sitting and computer use. With or without reasonable accommodation, the individual selected must have the capacity to perform effectively all essential functions. In addition to the other demands mentioned, the demands of the job may or will include:

• Must undergo and meet company standards for background and reference checks.
• Required ability to handle multiple tasks concurrently.
• Seeing, hearing, speaking, and writing clearly in order to communicate with staff, guests and others.
• Frequent sitting, standing and walking, which may be required for extended periods of time.
• Good vision or corrected by use of glasses and/or contacts for reading and viewing abilities.

Equal Opportunities for All

At the MFAH, we believe that diversity, equity, accessibility, and inclusivity are fundamental to our organization. We welcome all candidates whose experience has prepared them to contribute to our organization and our pledge for workplace diversity, inclusion, and excellence.

The MFAH is equally committed to the full inclusion of all qualified individuals interested in employment with the organization. As part of this commitment, we want to ensure that persons with disabilities are provided reasonable accommodation needed to 1) participate in the job application or 2) interview process; 3) perform essential job functions; and/or 4) participate in the benefits and privileges of employment with the MFAH. If reasonable accommodation is needed, please contact the human resources department: HR@mfah.org

Compensation:

Salary will be commensurate with the applicant's experience and the needs and requirements expressed in the job description. The MFAH has set the pay range for this job and level as a general guideline and not a guarantee of the compensation amount or salary.

Application Procedure

Qualified applicants should apply online, which will be the most effective way to ensure consideration. Application materials should include:

• Resume
• Portfolio, including relevant samples of work you are particularly excited to share and believe sets you apart from all others who will apply for this position.
• Metrics or measures of execution, success, or areas of where desired improvements were achieved.