Web Content Strategist Job at Liaison Creative in Austin

A strategic content expert who combines technical understanding with content development skills.

Responsibilities:

• Lead content strategy development for AI and software products, including audience definition, user journeys, and content mapping.
• Write and optimize technical content that effectively communicates complex solutions to sophisticated audiences.
• Create detailed wireframes and content specifications in collaboration with UX/UI design teams.
• Conduct proactive analysis of web analytics to identify optimization opportunities and trends.
• Manage stakeholder relationships and content request prioritization.
• Monitor competitor content and develop strategies to differentiate messaging.
• Apply SEO best practices to improve content discoverability.

Qualifications:

• Strong copywriting experience with the ability to translate complex technical concepts into clear, compelling content that targets key audience segments.
• Ability to juggle both strategic planning and hands-on content creation.
• Display excellent stakeholder management and cross-functional collaboration skills.
• Bring experience in software or technology industry content development.
• Exhibit passion for emerging technologies and continuous learning.
• Have a background or strong interest in artificial intelligence and machine learning.
• Showcase analytical mindset with experience in data-driven optimization.
• Successful candidates will share a link to an online digital portfolio featuring previous authored web content.

Technical Skills:

• Microsoft Office with a focus on Word, Excel, and PowerPoint.
• Adobe Experience Manager and Adobe Workfront are preferred.
• Microsoft Clarity is preferred.
• Google Analytics is a plus.