Pinnacle Propane is hiring: Digital Marketer in Irving

Pinnacle Propane, LLC, a leading provider in the propane industry, is on the hunt for a dynamic and driven Digital Marketer to join our growing team. If you are passionate about building relationships, identifying new business opportunities, and driving growth, we want to hear from you!

Why Join Pinnacle Propane?

At Pinnacle Propane, we pride ourselves on delivering safety, reliability, and exceptional customer service. Our commitment to innovation and sustainability positions us as a trusted partner for residential, commercial, and industrial propane solutions. Join us in making a difference in our community by providing top-notch propane services that power homes and businesses.

We value our employees and offer a comprehensive benefits package to support your well-being and work-life balance. When you join our team, you'll enjoy:

• Great Benefits: Including medical, vision, dental insurances, amongst others.
• Life Insurance: Financial protection for you and your family.
• Community Volunteering Day: A paid day off to give back to the community and make a difference.
• Paid Time Off: Generous PTO and company holidays to relax, recharge, and spend time with loved ones.
• Retirement Savings Plan: Employer contributions to help you save for the future.

Position Summary

This role is essential in driving our online presence, enhancing brand visibility, and increasing lead generation. The Digital Marketing Specialist will develop and implement innovative digital marketing strategies across various platforms, ensuring alignment with our broader marketing goals.

If you are passionate about digital trends, data-driven strategies, and impactful campaigns, we’d love to hear from you!

Essential Job Responsibilities

Digital Strategy & Campaign Management

• Develop, execute, and manage digital marketing campaigns, including SEO, PPC, display ads, retargeting, and paid social media ads.
• Collaborate with the marketing team to create integrated campaigns that support B2B and B2C efforts, including residential and commercial audiences.
• Manage on-platform lead generation strategies, including Meta Forms and Google Ads, to drive conversion rates.

Content & Social Media Management

• Plan, create, and manage content for digital channels, including website, social media platforms, email campaigns, and blogs.
• Develop and maintain a strategic content calendar to align with campaigns and business priorities.
• Coordinate with the team to produce engaging visuals, videos, and copy that align with Pinnacle Propane’s brand voice and goals.

SEO & Website Optimization

• Conduct ongoing keyword research, implement on-page and off-page SEO strategies, and monitor website performance.
• Collaborate with the digital marketing agency and internal teams to ensure the website is optimized for user experience, speed, and conversion.

Analytics & Reporting

• Track, analyze, and report the performance of digital marketing campaigns and website traffic using tools like Google Analytics, Salesforce Marketing Cloud, and other analytics platforms.
• Provide actionable insights to improve ROI and campaign effectiveness.

Email Marketing & Automation

• Develop and execute automated email marketing campaigns for lead nurturing, retention, and win-back strategies.
• Collaborate with the CRM team to ensure marketing automation workflows are optimized for customer engagement and retention.

Industry Trends & Innovation

• Stay updated on digital marketing trends, tools, and best practices to recommend and implement new ideas.
• Test and implement innovative technologies to enhance campaign effectiveness.

Qualifications

Education & Experience:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 3+ years of experience in digital marketing, preferably in a B2C or B2B environment.
• Proven expertise in Google Ads, SEO, social media marketing, and email marketing.

Skills & Competencies:

• Strong understanding of SEO, PPC, and content marketing strategies.
• Proficiency in tools like Google Ads, Google Analytics, Salesforce Marketing Cloud, and social media ad platforms.
• Experience with A/B testing, lead generation, and marketing automation tools.
• Analytical mindset with the ability to translate data into actionable insights.
• Strong project management skills and ability to handle multiple projects simultaneously.
• Excellent communication and collaboration skills.

Preferred Qualifications:

• Experience in the energy or propane industry is a plus.
• Familiarity with GDPR-compliant digital marketing practices.
• Certifications in Google Ads, SEO, or other digital marketing platforms.

Travel and Hours

• This position is full-time, standard operating hours – “Hybrid” 3 day in office policy.
• Minimal travel may be required with this position as part of support responsibilities.

EEO Statement

Pinnacle Propane, LLC is dedicated to employing and maintaining a diverse team. We take pride in being an Equal Opportunity Employer, ensuring decisions are made irrespective of race, color, ethnicity, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran status, genetic information, or any other characteristics safeguarded by state or federal law.

Pinnacle Propane, LLC complies with the laws and regulations set forth in the EEO is The Law poster. Additionally, Pinnacle Propane is dedicated to providing reasonable accommodations for job applicants with disabilities. Should you require assistance or an accommodation during the application process due to a disability, kindly email recruting@pinnaclepropane.com. Pinnacle Propane strives to ensure its careers website is accessible to everyone, including individuals with disabilities. If you encounter any difficulties accessing Pinnacle Propane’s careers website, please reach out to us at recruting@pinnaclepropane.com so that we can offer the information or assistance you need through alternative methods and/or discuss a reasonable accommodation for the application process.

Disclaimer: Pinnacle Propane does not accept unsolicited resumes or applications from recruitment agencies. Any unsolicited information submitted to Pinnacle Propane by third-party agencies will be considered property of Pinnacle Propane, and we will not be responsible for any fees associated with such submissions.