Job Description
Company Overview:
GAT Sport is a leading innovator in the sports nutrition industry, dedicated to empowering athletes and fitness enthusiasts with high-quality products that enhance performance and recovery. We are passionate about promoting a healthy lifestyle and are seeking a detail-oriented Marketing Coordinator to support our marketing initiatives.
Key Responsibilities:
Influencer and Ambassador Coordination
- Support strategies and campaigns for influencers and ambassadors.
- Identify and onboard domestic and international influencers/ambassadors aligned with the company’s niche.
- Recommend emerging talent to expand the network.
- Assist in negotiating and finalizing contracts.
- Conduct comparative analysis of performance metrics, achievements, and ROI (including competitor analysis).
- Research target audiences, competitors, and industry experts to optimize partnerships.
- Ensure all influencers/ambassadors adhere to contractual obligations.
- Build and maintain strong relationships with social media influencers and ambassadors.
Collaboration & Event Management
- Collaborate with the digital marketing team to align influencer efforts with overall campaigns.
- Represent the brand at events, enhancing networking opportunities and brand visibility.
- Support photoshoots, travel arrangements, booth schedules, and personalized meals for influencers/ambassadors.
- Coordinate visa arrangements and travel itineraries.
Content & Product Management
- Contribute to content creation by developing ideas, writing, and producing materials.
- Schedule and provide individual itineraries for influencers/ambassadors.
- Manage product/clothing orders and distribution to influencers/ambassadors.
- Process payments and reimbursements efficiently.
Monitoring & Reporting
- Track and report social media performance metrics to evaluate campaign success.
- Communicate updates, concerns, and feedback to management.
- Participate in weekly marketing meetings and contribute to strategic discussions.
Qualifications
- BS in Marketing, Communications, or similar areas of study
- 1-3 years’ experience in a marketing role
- Professional demeanor with strong organizational and time management abilities.
- Global perspective and cultural awareness to manage diverse influencers/ambassadors.
- Research skills and a strong ability to stay updated on industry trends.
- Self-awareness, emotional intelligence, and resilience to handle challenges.
- Ability to manage multiple projects and meet deadlines with energy and enthusiasm.