Marketing & Communications Director

About the Atlanta Beltline Partnership As one of the largest, most wide-ranging urban redevelopment programs in the United States, the Atlanta Beltline (www.Beltline.org) is the catalyst for making Atlanta a global beacon for equitable, inclusive, and sustainable city life. It is improving the quality of life for all Atlantans through investments in parks, trails, transit, streetscapes, affordable housing, public art, economic development, job creation, and environmental cleanup. The Atlanta Beltline Partnership is the 501c3 nonprofit organization formed in 2005 to support the Atlanta Beltline project. The Partnership enables implementation of the Atlanta Beltline by raising private and philanthropic funding, engages the public through programming and events, and empowers residents in neighborhoods along the Atlanta Beltline to live, work, and thrive in their communities. In delivering its mission, the Partnership collaborates with Atlanta Beltline, Inc. (ABI), the entity tasked with implementing the Atlanta Beltline vision. ABI oversees all aspects of the project's planning, development, and execution, working closely with the City of Atlanta and partner organizations. The Atlanta Beltline Partnership plays the critical role of raising philanthropic capital to support the implementation of the Atlanta Beltline, having raised more than $220 million to date. The Partnership also manages a robust portfolio of programs that maintain strong, broad-based civic and community support for the Atlanta Beltline and enhance the ability of the investments in Atlanta Beltline infrastructure to yield positive health, economic, and other social outcomes for residents in Atlanta Beltline neighborhoods. Led by a small core staff, the Partnership accomplishes its objectives via myriad partners, a network of specialized contractors, and hundreds of active volunteers. Position Overview and Responsibilities Reports To: Executive Director Direct Reports: 1 full-time; multiple agencies, contractors, and interns Employment Status: Full-time, hybrid The Marketing & Communications Director will lead the strategy, design, and execution of marketing and communications efforts to support the Partnership’s fundraising, programming, events, and advocacy. Their work will be guided by the organization’s cornerstones: cultivate trust, embed inclusion, embrace collaboration, and prioritize marginalized communities. A high level of collaboration and communication with internal departments and external partners is essential. Working closely with ABP’s fundraising, program, and executive teams, the Director is expected to lead marketing, communications, and media relations efforts that increase revenue, drive program participation, articulate our impact, and convert Beltline users into donors, volunteers, and advocates. Qualified candidates will demonstrate expertise with integrated campaigns that utilize owned, earned, and paid media across online and offline channels. They will incorporate thoughtful segmentation and tailor messaging to diverse audiences, including donors, partners, Beltline users, and area residents. Extensive expertise in email marketing campaigns is also critical. The Director will also work closely with Atlanta Beltline, Inc.’s Vice President of Communications and Media Relations and the ABI team to ensure strategic, operational, and brand alignment across all channels and assets. The ideal candidate must thrive in a dynamic, fast-paced setting, exhibit exemplary organizational prowess, possess adept multitasking abilities, and have a track record of continuously improving systems, processes, and project management to increase efficiency and meet deliverables on time. The ability to curate superior written and creative content suitable for various mediums is essential. Additionally, candidates should demonstrate a passion for the Beltline, familiarity with its multiple objectives, an understanding of Atlanta's neighborhoods, and an aptitude for learning quickly. As a member of the Partnership’s senior team, the Marketing & Communications Director will also participate in organizational planning and decision-making. Key Responsibilities: Planning and Execution: Work closely with internal and external teams to create comprehensive marketing and communications plans to support fundraising, program, event, and organizational goals. Fully execute plans and oversee the development and delivery of creative assets, curated photography and videography, storytelling, messaging, editorial calendar, and other components in alignment with existing brand and style guidelines. Targeted Email Marketing: Design and implement an email marketing program with segmentation (based on geography, demographics, and behaviors) and automation to increase program participation, donations, and general support for the Atlanta Beltline. Social Media: Develop social media strategies, including the use of targeted paid social media, and oversee the Atlanta Beltline Partnership’s social media channels – in concert with Atlanta Beltline, Inc. Website: Curate content and enhance the performance of Atlanta Beltline Partnership’s pages on beltline.org. Contribute to overall website strategy with Atlanta Beltline, Inc. Media Relations: Manage all media relations, crisis communications, and press releases for the Atlanta Beltline Partnership, collaborating closely with Atlanta Beltline, Inc. Identify and train spokespeople, serving as the spokesperson when needed. Presentations: Curate the Partnership’s presentations for speaking engagements and public meetings, ensuring content is current and engaging. Brand Management: Contribute to the overall Beltline brand strategy with Atlanta Beltline, Inc. and ensure Partnership communications adhere to it. Evaluation and Measurement: Embrace data-driven decision-making to evaluate and improve our marketing and communications efforts. Budgeting: Develop and manage annual marketing and communications budget. Board Management and Communications: Support the Executive Director in communicating effectively with the board and overseeing the development of board meeting materials. Co-lead (with programs) the management of the board’s Engage Committee. Professional Development: Help direct reports grow in their careers, and manage interns and volunteers as needed to support marketing and communications objectives. Other Responsibilities: As assigned; some evening and weekend work will be required. Qualifications Education/Professional Credentials: Bachelor’s degree required. Master’s degree preferred. Experience: Minimum of seven years’ experience in integrated marketing, content marketing, or other relevant fields (preference for some nonprofit marketing communications), with a track record of building strong relationships with external partners and motivating internal teams. Experience managing and collaborating with agencies on creative development. Technical Qualifications Candidates will need to demonstrate aptitude with the following: Asana or similar project management systems Salesforce or similar CRM databases Storyblok, WordPress, or other content management systems Mailchimp, Pardot, or similar email marketing platforms MediaValet or similar digital asset management systems Adobe, Canva, Figma, or similar design software Social media platforms (Twitter, Facebook, Instagram, LinkedIn, YouTube, etc.) Microsoft Word, PowerPoint, Excel, Teams, and Outlook Skills: Excellent written and verbal communication, including the ability to communicate complex ideas in a simple way Exceptional organizational, project management, and time management skills, with the ability to balance competing priorities and a high attention to detail A keen eye for design and the ability to deliver curated content across various mediums Professionalism, diplomacy, confidentiality, flexibility, and adaptability in various situations. Ability to comfortably build strong relationships with racially, culturally, and economically diverse stakeholders Able to think both strategically and tactically to develop and implement solutions based on high-level goals and objectives Strong leadership, analytical and strategic planning skills, including demonstrated ability to work across organizational boundaries to produce results. Compensation and Benefits Competitive salary based on experience, with employer-paid health, life and dental insurance, free parking, and the option to contribute to a 401(k) plan. We offer a collaborative, fast-paced work environment. We have an open office with other amazing non-profit organizations in the 970 Jefferson building, located directly on the Westside Beltline Connector Trail. There are great food options nearby. How to Apply Please send a resume and cover letter to work@atlblp[dot]org by Monday, February 17, 2025, at 5 p.m. The Atlanta Beltline Partnership is an equal opportunity agency and does not unlawfully discriminate on the basis of race, sex, age, color, religion, national origin, marital status, veteran status, disability status, sexual orientation, or any other basis prohibited by federal, state or local law. Please let the Atlanta Beltline Partnership know if you need a reasonable accommodation to perform the essential functions of the position. #J-18808-Ljbffr