Golden Helix, Inc.
Golden Helix is a leader in analytics software tools geared towards the clinical genetic testing market and research institutions. Globally, we do business with hundreds of organizations. We have a strong record with major hospitals, testing labs, research organizations, the pharma industry as well as governments worldwide. Our business is growing, creating the need to expand our team.
Job Title:
Technical Marketing Specialist Department:
Marketing Reports to:
Director of Marketing Position Type:
Non-Exempt
We are looking for a Technical Marketing Specialist to join our growing team to develop, implement, track and optimize our marketing campaigns across all digital channels. As part of our marketing team, you will play a key role in communicating and strengthening the Golden Helix brand internally and externally. The ideal candidate will maintain meticulous attention to detail while juggling multiple priorities in a fast-paced, dynamic environment. The Technical Marketing Specialist performs sales, marketing, and administrative functions as outlined below. Also, the position provides support to senior management and other sales & marketing staff. We prefer candidates in the Bozeman, MT or Las Vegas/Henderson, NV area. We would also be open to remote positions.
RESPONSIBILITIES Email marketing platform support and management Assist with the management of campaigns from planning to production, including brief development, ideation, channel recommendations, creative development, configuration implementation, and management. CRM maintenance and support Help the team coordinate centralized functions (i.e., campaign development and deployment, development of content marketing, event marketing, PR, website, etc.) to support marketing initiatives. Assist with the planning, execution, and implementation of the marketing strategy and plan, including campaigns, events, web, advertising, rich media, digital marketing, social media, sales tools, and PR. Ensure that the marketing calendar is developed and maintained regularly throughout the year to provide transparency for and create alignment with key stakeholders. Campaign performance reporting across all digital marketing efforts, providing insights and recommendations when possible. Ensure consistent branding and messaging across all communications. Work closely with other departments to develop compelling content that drives engagement. Assist with global tradeshow and conference coordination, including the booking of services, travel, etc. Create, proofread, and edit copy for various marketing channels, ensuring consistent voice. Create and manage a system of standard work, job aids, and training presentations and videos. Other tasks as required.
BENEFICIAL Qualifications Marketing/media/communications diploma or degree 2 years of previous marketing experience Experience or background in science would be considered an asset Basic scripting or programming a plus Must have strong understanding of SEO and SEM and how these practices drive revenue Must have strong organizational and project management skills, as well as attention to detail Knowledge and experience with marketing tools: CRM systems (Dynamics 365 a plus) Marketing automation platforms Website development – strong understanding of HTML and CSS Proficient in graphic design tools Knowledge of Google Analytics and AdWords Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines Must have strong analytical skills to analyze metrics and create reports Must have a high level of creativity Occasional travel may be required
To Apply: Sell us on why you’re the right person for the job: send your resume and the reasons why we should hire you to personnel@goldenhelix.com. Full job description available at www.goldenhelix.com/Careers.
Job Title:
Technical Marketing Specialist Department:
Marketing Reports to:
Director of Marketing Position Type:
Non-Exempt
We are looking for a Technical Marketing Specialist to join our growing team to develop, implement, track and optimize our marketing campaigns across all digital channels. As part of our marketing team, you will play a key role in communicating and strengthening the Golden Helix brand internally and externally. The ideal candidate will maintain meticulous attention to detail while juggling multiple priorities in a fast-paced, dynamic environment. The Technical Marketing Specialist performs sales, marketing, and administrative functions as outlined below. Also, the position provides support to senior management and other sales & marketing staff. We prefer candidates in the Bozeman, MT or Las Vegas/Henderson, NV area. We would also be open to remote positions.
RESPONSIBILITIES Email marketing platform support and management Assist with the management of campaigns from planning to production, including brief development, ideation, channel recommendations, creative development, configuration implementation, and management. CRM maintenance and support Help the team coordinate centralized functions (i.e., campaign development and deployment, development of content marketing, event marketing, PR, website, etc.) to support marketing initiatives. Assist with the planning, execution, and implementation of the marketing strategy and plan, including campaigns, events, web, advertising, rich media, digital marketing, social media, sales tools, and PR. Ensure that the marketing calendar is developed and maintained regularly throughout the year to provide transparency for and create alignment with key stakeholders. Campaign performance reporting across all digital marketing efforts, providing insights and recommendations when possible. Ensure consistent branding and messaging across all communications. Work closely with other departments to develop compelling content that drives engagement. Assist with global tradeshow and conference coordination, including the booking of services, travel, etc. Create, proofread, and edit copy for various marketing channels, ensuring consistent voice. Create and manage a system of standard work, job aids, and training presentations and videos. Other tasks as required.
BENEFICIAL Qualifications Marketing/media/communications diploma or degree 2 years of previous marketing experience Experience or background in science would be considered an asset Basic scripting or programming a plus Must have strong understanding of SEO and SEM and how these practices drive revenue Must have strong organizational and project management skills, as well as attention to detail Knowledge and experience with marketing tools: CRM systems (Dynamics 365 a plus) Marketing automation platforms Website development – strong understanding of HTML and CSS Proficient in graphic design tools Knowledge of Google Analytics and AdWords Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines Must have strong analytical skills to analyze metrics and create reports Must have a high level of creativity Occasional travel may be required
To Apply: Sell us on why you’re the right person for the job: send your resume and the reasons why we should hire you to personnel@goldenhelix.com. Full job description available at www.goldenhelix.com/Careers.