Media Account Director Job at Huntress in Albany

Media Account Director 

Boutique Media Company 

On site in Albany office - 2 days a week 

We’re seeking an Media Account Director (Digital) to lead our media strategy and execution efforts. This role requires a seasoned professional with 5-10 years of experience in media planning, buying, execution. You’ll play a pivotal role in driving our clients’ success by leveraging your expertise in media strategy, negotiation, and campaign optimization.

Responsibilities

Digital Strategic Media Planning:

• Partner with clients, account teams, and leadership to develop strategic media plans that align with business objectives, target audiences, and budgets.
• Conduct in-depth market research to identify trends, audience behaviors, and opportunities.
• Craft multi-channel strategies, including digital, to maximize ROI. FB, TikTok, Insta, Linkedin. ect

Media Buying Leadership

• Negotiate and secure cost-efficient media placements with vendors across various platforms and channels.
• Oversee media buying execution across digital platforms (LinkedIn Ads, Google Ads, programmatic tools) and traditional outlets.
• Maintain and grow relationships with key media vendors to secure advantageous pricing and first-look opportunities.

Campaign Oversight & Optimization

• Lead end-to-end campaign management, from setup and execution to performance analysis and optimization.
• Monitor key performance indicators (KPIs) and ensure campaigns meet or exceed client goals.
• Provide detailed reporting and actionable insights to clients and internal stakeholders.
• Collaborate with creative teams to continuously improve campaign effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• 5-10 years of experience in media planning and buying, with a strong focus on B2B campaigns.
• Proven track record of managing and optimizing multi-channel media campaigns.
• Expertise in digital advertising platforms
• Strong negotiation and vendor management skills.
• Ability to analyze and interpret complex data to make informed strategic decisions.