Product Marketing Manager, Amazon Music Job at Amazon in Seattle

Job ID: 2848219 | Amazon.com Services LLC

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.

We are seeking a dynamic Product Marketing Manager to join our Owned and Operated (O&O) Cross-Channel Strategy team. Our mission is to centralize and scale marketing efforts across six key O&O channels: IAM, Outbound, Landing Pages, Browse Home Marketing, Onsite Merchandising, and App Store.

As a Product Marketing Manager, you will lead initiatives that span our four main pillars: Automation, Personalization, Operational Efficiency, and Experimentation. Your responsibilities will include:

1. Drive global strategy for Owned and Operated channels across the four main pillars.
2. Lead projects that encompass all four pillars, with a strong emphasis on automation.
3. Explore and implement AI tools, API integrations, and other technologies to streamline marketing efforts.
4. Increase experimentation velocity and impact through test recommendations and cross-team alignment.
5. Conceptualize and launch new products for O&O channels by writing technical requirement docs and working closely with technical teams.
6. Identify challenges within O&O marketing channels, and onboard new processes/tools to improve operational efficiency.
7. Facilitate cross-channel knowledge sharing through improved communication efforts.

BASIC QUALIFICATIONS

- 4+ years of professional non-internship marketing experience.
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
- Excellent leadership and communication to drive recommendations, articulate tradeoffs and influence senior executives.
- High attention to detail, across both business and technical domains.
- Exceptional analytical and quantitative skills, with a natural curiosity to measure, test, learn and iterate in order to get the best results possible.
- Proven track record of creating customer segmentation and executing testing plans.
- Demonstrated success in delivering results in a fast-paced, rapid-growth environment.

PREFERRED QUALIFICATIONS

- MBA/advanced degree or equivalent experience.
- 5+ years of marketing experience.
- 5+ years of relevant work experience managing online customer experience, marketing strategies, and site merchandising, preferably in consumer retail, e-commerce or subscription based business.
- Experience with in-app messaging and marketing platforms (Braze, Iterable, LeanPlum, etc.).
- Experience with data analytics and visualization platforms (Adobe Analytics, Amplitude, Tableau, etc.).
- Familiarity with SQL and data extraction.
- Experience utilizing systems and tools involving email, web, analytics, and CRM for targeting, segmentation, reporting for demand generation.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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