Marketing Coordinator Job at MedVirtual Inc. in Los Angeles

Job Title: Digital Marketing Coordinator (In Office Location)
Location: Woodland Hills, CA
Company: MedVirtual Inc.

About Us:
MedVirtual specializes in connecting healthcare professionals with leading medical organizations. Our mission is to bridge the gap between talent and opportunity, ensuring excellence in patient care. As we continue to grow, we are seeking a creative and results-driven Digital Marketing Coordinator to elevate our online presence and drive engagement with our target audience.

Role Summary:
The Digital Marketing Coordinator will play a key role in developing and executing digital marketing strategies to enhance brand visibility, generate leads, and support recruitment efforts in the medical staffing industry. This role requires a detail-oriented and innovative marketer with a passion for creating impactful campaigns that resonate with healthcare professionals and organizations.

Key Responsibilities:

• Content Creation: Develop and manage engaging content for social media, email campaigns, blogs, and website updates.

• SEO and SEM: Optimize website content and manage search engine marketing efforts to improve online visibility and drive traffic.

• Social Media Management: Oversee the company’s social media platforms, creating and scheduling posts, monitoring engagement, and analyzing performance metrics.

• Email Marketing: Design and execute email marketing campaigns to nurture leads, promote job openings, and communicate with clients.

• Analytics and Reporting: Monitor and analyze digital marketing performance using tools like Google Analytics, providing insights and recommendations for continuous improvement.

• Campaign Management: Collaborate with internal teams to design and implement targeted marketing campaigns for specific roles or client needs.

• Brand Consistency: Ensure all marketing materials align with the company’s branding and messaging guidelines.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.

• 2+ years of experience in digital marketing, preferably in the staffing or healthcare industry.

• Proficiency in digital marketing tools, including Google Analytics, SEO tools, email marketing platforms, and social media management software.

• Strong understanding of healthcare industry trends and target audiences.

• Excellent communication, writing, and creative thinking skills.

• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

• Experience with graphic design tools (e.g., Canva, Adobe Suite) is a plus.

What We Offer:

• Competitive salary and benefits package.

• Opportunities for professional growth and development.

• A supportive and collaborative team environment