HiFyve
Company in Ocala, FL is looking for an experienced Marketing Manager to join their team.
Company is a domestic and international leader in water meter testing and technology services, dedicated to delivering innovative solutions and exceptional service to their clients.
Location: Ocala, FL - Hybrid schedule (2-3 days in office)
Salary: $65,000 - $75,000
Position Summary:
Company is seeking a highly motivated and experienced Marketing Manager to lead our marketing efforts. The ideal candidate will be a strategic thinker with a creative mindset, capable of developing and executing marketing strategies that enhance brand awareness, engage our target audience, and generate leads. This role requires a combination of analytical skills to monitor market trends and creativity to develop compelling campaigns. Proficiency with digital platforms such as Salesforce, Asana, and Microsoft Office are essential.
Key Responsibilities:
Company is a domestic and international leader in water meter testing and technology services, dedicated to delivering innovative solutions and exceptional service to their clients.
Location: Ocala, FL - Hybrid schedule (2-3 days in office)
Salary: $65,000 - $75,000
Position Summary:
Company is seeking a highly motivated and experienced Marketing Manager to lead our marketing efforts. The ideal candidate will be a strategic thinker with a creative mindset, capable of developing and executing marketing strategies that enhance brand awareness, engage our target audience, and generate leads. This role requires a combination of analytical skills to monitor market trends and creativity to develop compelling campaigns. Proficiency with digital platforms such as Salesforce, Asana, and Microsoft Office are essential.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies to promote company activities.
- Supervise and provide guidance to the marketing and sales support team.
- Plan and execute promotional events, such as tradeshows, efficiently.
- Lead corporate promotion efforts and new product launches.
- Monitor marketing performance and submit reports.
- Conduct market research to stay informed about industry trends and competitor activities.
- Manage budgets and allocate resources across marketing projects.
- Act as the company's representative to external parties, including media, stakeholders, and clients, building strategic partnerships.
- Analyze consumer behavior to optimize email and advertising campaigns.
- Proven experience as a Marketing Manager or in a similar role.
- Strong track record in developing and executing marketing strategies and business plans.
- Solid understanding of market research, data analysis, and statistical methods.
- Excellent analytical skills for interpreting complex data sets.
- In-depth knowledge of strategic planning and marketing best practices.
- Proficiency in MS Office and marketing software (e.g., Salesforce CRM, Asana).
- Familiarity with social media and web analytics tools (e.g., WebTrends).
- Excellent communication and interpersonal skills.
- Strong organizational and time-management abilities.
- Creativity and commercial awareness.
- Ability to multitask and manage evolving responsibilities.
- Detail-oriented with a focus on accuracy and efficiency.
- Bachelor's degree in marketing, business, or a related field (MSc/MA is a plus).
- 3-5 years of proven experience in sales operations, marketing, and administrative support with direct customer interaction.