Badger State Brewing Company is hiring: Social Media Brand Manager & Marketing C

Badger State Brewing Company Social Media Brand Manager & Marketing Creator

Green Bay, WI·Full time

Apply for Social Media Brand Manager & Marketing Creator

Highlight the experience of the events and beverage brands at Badger State.

Description

EXPECTATIONS

• Create and manage all social posts for Brewery and Event Hall social channels (Instagram, Facebook, Twitter, TikTok)
• Create, publish, and manage paid social media ads (ex. Instagram, Facebook)
• Responsible for chronicling, compiling and producing content that captures all aspects of our core business operations, including, but not limited to, manufacturing processes, onsite restaurant operations, agriculture/livestock, public & private events, lodging, etc.
• Create, publish, and manage email marketing campaigns
• Ability to clearly present concepts internally to obtain feedback from management
• Ability to be nimble, flexible, and revise copy or creative work based on team feedback
• Ensure inclusion of key marketing elements that make for a successful campaign, with a basic understanding of campaign tracking, analytics, and reporting
• Ability to juggle multiple projects at one time, while producing exceptional output and meeting deadlines
• Ability to manage partnerships with vendors (ex. Radio and magazine ads)

Core Responsibilities

• Design, implement and maintain the overall social media strategy for the company
• Oversee online presence: direct, manage, and execute social media strategies and content creation across all digital platforms including Instagram, Facebook, Twitter, and Mailchimp
• Manage social media direction by refining brand style and voice, developing short and long-term social media marketing campaigns, and producing valuable, creative and engaging content
• Plan, organize and implement a range of social media programs
• Create and maintain online company advertising efforts and campaigns including evaluation of current ad placement; development of new ads, themes and taglines; assessment of current ads; and ad management
• Develop and maintain ongoing relationships with the craft beverage community
• Website maintenance and upkeep; collect and maintain website analytics on a regular basis

Qualifications

• Self-starter with the proven ability to work independently and adapt in a fast-paced growing environment
• Minimum of 3-5 years experience in digital marketing, or similar field, and/or a minimum of a bachelor’s degree in marketing with 2 years experience in the field
• Must be proficient with Adobe Creative Suite (InDesign, Illustrator, Photoshop), and Microsoft Word and Excel, Google Drive
• Understanding of effective design with an eye for and ability to create engaging content including photos, video, editing
• Aptitude for exceptional copywriting
• Project management minded with strong organizational skills
• Desire to work in the food and beverage industry, with a strong knowledge of beer preferred
• Availability to work nights and weekends as needed

Benefits

• Specific to experience. Incentive based commission, mileage, and expense reimbursement
• Flexible Schedule and flex days for salary employees covering weekend events
• 401k + Match
• Travel Reimbursement
• Mileage Reimbursement
• Up to 21 days of Paid Time Off With Tenure