Nmrehab is hiring: Nursing Home Liaison/Marketer in New York
Nmrehab, New York, NY, United States, 10261
The Nursing Home Liaison/Marketer reports to the Director of Admissions and Business Development.
Purpose:
The primary goal of the Liaison/Marketer role is to create and maintain a program to enhance and develop the census at Northern Manhattan Rehabilitation and Nursing.
The Liaison/Marketer will play an integral role in the creation and oversight of a comprehensive marketing program for all clients served by Northern Manhattan Rehabilitation and Nursing.
The Liaison/Marketer will enhance outcomes relating to the areas of admissions, community outreach, marketing, web development/presence and social media, and integration of the two existing product lines (Nursing Facility, Dialysis Facility).
This position was created to be inclusive of the talent, skills and passion of the person who embodies this role.
Essential Functions:
- Interacts with community leaders, social workers, case managers, discharge planners to develop and maintain strong referral relationships.
- Works with the Admissions department to meet short- and long-term census goals.
- Develops and provides information about marketing materials or presentations as needed.
- Helps manage the admissions process to ensure satisfaction for residents and families.
- Creates, manages, and monitors new business development plans.
- Enhances and expands the existing marketing program for the nursing facility, increasing presence at referral sources relevant to the facility and serving as a liaison between the facility and the community.
- Enhances and expands the web-based presence and social media outreach programs for the nursing facility and the dialysis center.
- Develops and oversees a comprehensive marketing and admissions program for the dialysis center, seeking innovative methods to reach the community and improve census for the program.
- Develops and monitors the efficacy of marketing and outreach programs and develops a quality improvement program to evaluate and improve referral sources.
- Maintains ongoing communication and relationships with nursing staff, program supervisors, case managers, program management, residents, and families.