Providence Health Plan Group
Digital Marketing Analyst *Remote*
Providence Health Plan Group, Washington, District of Columbia, us, 20022
Description
Providence Health Plan caregivers are not simply valued – they’re invaluable. Join our team and thrive in our culture of patient-focused, whole-person care built on understanding, commitment, and mutual respect. Your voice matters here, because we know that to inspire and retain the best people, we must empower them.
Providence Health Plan is calling a Digital Marketing Analyst who will:
Be responsible for leading and supporting analytics processes for health plan products (core insurance and digital) and marketing programs
Lead and support a holistic analytics strategy on behalf of health plan products and marketing programs to be able to track, measure, report and pivot based on analytics results
Partner with marketing colleagues in your department to align with overall business strategy
Closely align with the Providence Health Plan IS, Data Analytics, and vendor partners as needed to execute on analytics needs
Key functions include: Maintain the web analytics reporting environment to keep the data clean while simultaneously working to grow platform capabilities
Meet with marketing teammates to create analytics requirements for mobile or web products and work with technical resources to make sure those requirements are met
Engage with business partners to identify and shape central business questions that need to be answered by data analysis
Create and curate key customer segments, dashboards, and reports to make sure that citizen analysts across the business are looking at their data in the right way
Be a key voice and driver in the implementation and integration of new marketing stack technologies
Develop processes to automate and scale insights operationalization wherever possible. Help democratize data and insights by providing training and empowering citizen analysts
In advance of large marketing campaigns help the marketing team set KPIs and success metrics, then write analytics requirements to ensure that data is collected
Perform online campaign reporting and conversion analyses, interpret results and develop recommendations for clients and internal team members
Glean actionable insights to campaign optimization and maintain global KPIs and benchmarks for digital marketing campaigns
Package and present analytical findings and communicate (both written and verbal) complex concepts to internal stakeholders and partners
Manage tag management and analytics platforms and governance
Required qualifications for this position include: Bachelor's Degree
-OR-
a combination of equivalent education and experience
7+ years of analytics experience with an emphasis on web and mobile products
2+ years of web and/or marketing management experience
Experience with web analytics platforms such as: Amplitude, Google Analytics Premium and/or Adobe Analytics
Experience with tag management tools such as: Tealium, Google Tag Manager, Ensighten etc.
Demonstrated experience with visual storytelling, dashboarding, and reporting
Data mining and/or dashboarding experience
Experience in data governance for web and mobile analytics
Experience with statistical tools such as R or SAS, and query tools such as SQL
Experience supporting A/B/M testing, personalization, and programmatic teams/functions
Why Join Providence Health Plan? Our best-in-class benefits are uniquely designed to support you and your family in staying well, growing professionally and achieving financial security. We take care of you, so you can focus on delivering our Mission of caring for everyone, especially the most vulnerable in our communities. About Providence At Providence, our strength lies in Our Promise of “Know me, care for me, ease my way.” Working at our family of organizations means that regardless of your role, we’ll walk alongside you in your career, supporting you so you can support others. We provide best-in-class benefits and we foster an inclusive workplace where diversity is valued, and everyone is essential, heard and respected. Providence is proud to be an Equal Opportunity Employer. We are committed to the principle that every workforce member has the right to work in surroundings that are free from all forms of unlawful discrimination and harassment on the basis of race, color, gender, disability, veteran, military status, religion, age, creed, national origin, sexual identity or expression, sexual orientation, marital status, genetic information, or any other basis prohibited by local, state, or federal law. We believe diversity makes us stronger, so we are dedicated to shaping an inclusive workforce, learning from each other, and creating equal opportunities for advancement. Requisition ID:
342021
Ensure you read the information regarding this opportunity thoroughly before making an application. Company:
Providence Jobs Job Category:
Communications & Marketing Job Function:
Marketing/Public Relations/Community Affairs Job Schedule:
Full time Job Shift:
Day Career Track:
Business Professional Department:
5018 PRODUCT DEVELOP AND MARKETING OR REGION Address:
OR Portland 4400 NE Halsey St Work Location:
Providence Office Park Portland Bldg 1-Portland Workplace Type:
Remote Pay Range:
$48.27 - $76.22
#J-18808-Ljbffr Remote working/work at home options are available for this role.
Lead and support a holistic analytics strategy on behalf of health plan products and marketing programs to be able to track, measure, report and pivot based on analytics results
Partner with marketing colleagues in your department to align with overall business strategy
Closely align with the Providence Health Plan IS, Data Analytics, and vendor partners as needed to execute on analytics needs
Key functions include: Maintain the web analytics reporting environment to keep the data clean while simultaneously working to grow platform capabilities
Meet with marketing teammates to create analytics requirements for mobile or web products and work with technical resources to make sure those requirements are met
Engage with business partners to identify and shape central business questions that need to be answered by data analysis
Create and curate key customer segments, dashboards, and reports to make sure that citizen analysts across the business are looking at their data in the right way
Be a key voice and driver in the implementation and integration of new marketing stack technologies
Develop processes to automate and scale insights operationalization wherever possible. Help democratize data and insights by providing training and empowering citizen analysts
In advance of large marketing campaigns help the marketing team set KPIs and success metrics, then write analytics requirements to ensure that data is collected
Perform online campaign reporting and conversion analyses, interpret results and develop recommendations for clients and internal team members
Glean actionable insights to campaign optimization and maintain global KPIs and benchmarks for digital marketing campaigns
Package and present analytical findings and communicate (both written and verbal) complex concepts to internal stakeholders and partners
Manage tag management and analytics platforms and governance
Required qualifications for this position include: Bachelor's Degree
-OR-
a combination of equivalent education and experience
7+ years of analytics experience with an emphasis on web and mobile products
2+ years of web and/or marketing management experience
Experience with web analytics platforms such as: Amplitude, Google Analytics Premium and/or Adobe Analytics
Experience with tag management tools such as: Tealium, Google Tag Manager, Ensighten etc.
Demonstrated experience with visual storytelling, dashboarding, and reporting
Data mining and/or dashboarding experience
Experience in data governance for web and mobile analytics
Experience with statistical tools such as R or SAS, and query tools such as SQL
Experience supporting A/B/M testing, personalization, and programmatic teams/functions
Why Join Providence Health Plan? Our best-in-class benefits are uniquely designed to support you and your family in staying well, growing professionally and achieving financial security. We take care of you, so you can focus on delivering our Mission of caring for everyone, especially the most vulnerable in our communities. About Providence At Providence, our strength lies in Our Promise of “Know me, care for me, ease my way.” Working at our family of organizations means that regardless of your role, we’ll walk alongside you in your career, supporting you so you can support others. We provide best-in-class benefits and we foster an inclusive workplace where diversity is valued, and everyone is essential, heard and respected. Providence is proud to be an Equal Opportunity Employer. We are committed to the principle that every workforce member has the right to work in surroundings that are free from all forms of unlawful discrimination and harassment on the basis of race, color, gender, disability, veteran, military status, religion, age, creed, national origin, sexual identity or expression, sexual orientation, marital status, genetic information, or any other basis prohibited by local, state, or federal law. We believe diversity makes us stronger, so we are dedicated to shaping an inclusive workforce, learning from each other, and creating equal opportunities for advancement. Requisition ID:
342021
Ensure you read the information regarding this opportunity thoroughly before making an application. Company:
Providence Jobs Job Category:
Communications & Marketing Job Function:
Marketing/Public Relations/Community Affairs Job Schedule:
Full time Job Shift:
Day Career Track:
Business Professional Department:
5018 PRODUCT DEVELOP AND MARKETING OR REGION Address:
OR Portland 4400 NE Halsey St Work Location:
Providence Office Park Portland Bldg 1-Portland Workplace Type:
Remote Pay Range:
$48.27 - $76.22
#J-18808-Ljbffr Remote working/work at home options are available for this role.