Johnson & Johnson
Product Director, Lifecycle & Therapy Access Marketing - Pulmonary Hypertension
Johnson & Johnson, Titusville, New Jersey, us, 08560
Job Description - Product Director, Lifecycle & Therapy Access Marketing - Pulmonary Hypertension
Interested in learning more about this job Scroll down and find out what skills, experience and educational qualifications are needed. Johnson & Johnson Pulmonary Hypertension is recruiting for a Product Director, Lifecycle & Therapy Access Marketing based in Titusville, NJ. This position is a critical part of the Johnson & Johnson PH U.S. marketing team. This role will be responsible for the development and execution of an integrated U.S therapy access strategy inclusive of lifecycle planning for the PH portfolio (OPSYNVI, OPSUMIT & UPTRAVI). The Product Director, Therapy Access & Lifecycle Marketing, will be responsible for the leadership of multiple (2+) direct reports and must work closely with several functions including the Strategic Customer Group (SCG), PECs, Brand Marketing, Sales, and Sales Training along with outside vendors to effectively execute commercial activities. Key Responsibilities:
Lead development of executional focus for the field-based Therapy Access team inclusive of access pull through/fulfillment strategy and tactics for the brand. Provide strategic input and oversight of portfolio access positioning along with pull through strategies and tactics for an HCP audience. Participate and actively provide inputs to cross functional partners (e.g., SCG) as it relates to market access and pricing to align payer strategy with brand objectives. Develop and lead lifecycle planning including therapy access strategy and treatment support evolution in close partnership with SCG and PECs. Provide strategic input and oversight of execution for an unbranded Access Speaker Bureau (peer-to-peer education). Develop competitive access strategies for the pulmonary hypertension marketplace. Cultivate and identify Market Access insights for the brand, market, and PH landscape in partnership with field-based colleagues, market research, competitive intelligence, and analytics. Oversee tactical execution of direct and indirect reports. Lead all aspects of development for direct reports including coaching and development coordination, performance calibration, succession planning, development plans, and recruitment/retention planning. Along with colleagues across the organization, ensure compliant execution and delivery of forecast goals and business objectives for the PAH franchise. QualificationsEducation: B.A./B.S. required; MBA or other related advanced degree is preferred. Experience and Skills:Required:
8 years of pharmaceutical/healthcare experience required; minimum of 4 years of healthcare marketing or related experience. Excellent leadership and communication skills with a heightened ability to collaborate and drive innovation in a matrixed environment. Experience managing multiple demands and priorities on time, leading teams, gaining alignment, and driving decision-making. Ability to influence large/diverse teams without direct authority. Demonstrated success partnering with field leadership and sales learning and development. Preferred:
Market access, payer and/or therapy access experience in a rare disease market. Experience leading the development of Lifecycle strategy and planning. Demonstrated people management including direct leadership of 2+ reports. This position is based in Titusville, NJ and may require up to 25% travel. The anticipated base pay range for this position is $137,000 to $235,750. Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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Interested in learning more about this job Scroll down and find out what skills, experience and educational qualifications are needed. Johnson & Johnson Pulmonary Hypertension is recruiting for a Product Director, Lifecycle & Therapy Access Marketing based in Titusville, NJ. This position is a critical part of the Johnson & Johnson PH U.S. marketing team. This role will be responsible for the development and execution of an integrated U.S therapy access strategy inclusive of lifecycle planning for the PH portfolio (OPSYNVI, OPSUMIT & UPTRAVI). The Product Director, Therapy Access & Lifecycle Marketing, will be responsible for the leadership of multiple (2+) direct reports and must work closely with several functions including the Strategic Customer Group (SCG), PECs, Brand Marketing, Sales, and Sales Training along with outside vendors to effectively execute commercial activities. Key Responsibilities:
Lead development of executional focus for the field-based Therapy Access team inclusive of access pull through/fulfillment strategy and tactics for the brand. Provide strategic input and oversight of portfolio access positioning along with pull through strategies and tactics for an HCP audience. Participate and actively provide inputs to cross functional partners (e.g., SCG) as it relates to market access and pricing to align payer strategy with brand objectives. Develop and lead lifecycle planning including therapy access strategy and treatment support evolution in close partnership with SCG and PECs. Provide strategic input and oversight of execution for an unbranded Access Speaker Bureau (peer-to-peer education). Develop competitive access strategies for the pulmonary hypertension marketplace. Cultivate and identify Market Access insights for the brand, market, and PH landscape in partnership with field-based colleagues, market research, competitive intelligence, and analytics. Oversee tactical execution of direct and indirect reports. Lead all aspects of development for direct reports including coaching and development coordination, performance calibration, succession planning, development plans, and recruitment/retention planning. Along with colleagues across the organization, ensure compliant execution and delivery of forecast goals and business objectives for the PAH franchise. QualificationsEducation: B.A./B.S. required; MBA or other related advanced degree is preferred. Experience and Skills:Required:
8 years of pharmaceutical/healthcare experience required; minimum of 4 years of healthcare marketing or related experience. Excellent leadership and communication skills with a heightened ability to collaborate and drive innovation in a matrixed environment. Experience managing multiple demands and priorities on time, leading teams, gaining alignment, and driving decision-making. Ability to influence large/diverse teams without direct authority. Demonstrated success partnering with field leadership and sales learning and development. Preferred:
Market access, payer and/or therapy access experience in a rare disease market. Experience leading the development of Lifecycle strategy and planning. Demonstrated people management including direct leadership of 2+ reports. This position is based in Titusville, NJ and may require up to 25% travel. The anticipated base pay range for this position is $137,000 to $235,750. Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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