Content Creator Job at S&P Global, Inc. in New York

About the Role:

Grade Level (for internal use): 11

The Role: We are looking for a seasoned storyteller with a passion for financial markets.

Working within the content marketing team, the Content Creator acts as a champion for the customer, ensuring our content is aligned to the buyer’s persona and their familiarity of S&P Global Ratings. This role will produce engaging, lead-generative, quality marketing content that speaks to our audiences with a consistent brand voice across a range of channels, focusing on the middle to bottom of the marketing funnel. They will work on campaign copy across all media, with a high focus on digital copywriting, optimizing text for SEO discoverability while maintaining S&P Global’s style/tone and creative copywriting approaches.

This role will provide copywriting and editing expertise to the wider marketing team and identify opportunities for new marketing content aligned to strategic business priorities, commercial themes, and market trends, including new content creation and maximizing the value of existing content.

The Impact: In a world increasingly dominated by technological innovation and AI, the need for original perspectives and insights has never been more important. S&P Global Ratings’ Analytical and Research & Development teams produce powerful thought leadership and research on sector and market trends, ratings performance, and emerging and established credit risks—that the campaign marketing team distributes to the right people at the right time via the right channel. These efforts together amplify our brand and provide market participants with the transparency they need to make decisions with conviction. Where this role can make the greatest impact is by adapting this research into short-form mediums and crafting persuasive copy to drive companies, financial institutions, and investors towards a Sales or Analytical conversation.

The Career Opportunity: Because this role is the first of its kind at S&P Global Ratings, the opportunity to make a meaningful impact is extensive. The Content Creator will have exposure to many aspects of the business, as well as influential investors and financial market stakeholders, which will further enhance your knowledge and understanding of the fast-evolving and ever-changing credit markets. Further growth opportunities may include presenting your insights to S&P Global Ratings management and other divisions as relevant.

The Team / The Business: The Marketing team is a diverse, professional, and well-regarded team within S&P Global Ratings. The culture is inclusive and flexible, with expectations of high performance and accountability. The Marketing team has a variety of experience in Product, Campaign, Digital, and Events Marketing, creating a rich base of resource and knowledge for you to learn from and contribute to. Your colleagues in the Sales, Product, Market Outreach, Communications, Editorial, Analytical, and Research & Development teams have deep expertise in the capital and credit markets alongside focus areas including private markets, emerging markets, sustainable finance, and decentralized finance.

You will also be exposed to a peer group of other content marketers and creators from the other S&P Global divisions to align, share best practices, and collaborate. Once fully briefed on accountabilities and expectations, you will be given a high degree of independence with ongoing support and direction from the Head of Content Marketing.

Responsibilities:

• Write and edit mid- to bottom-funnel content, including email campaigns, advertising campaigns, newsletters, case studies, video scripts, award submissions, product webpages, product brochures, and more.
• Utilize AI tools to enhance copywriting and adaptation of long-form copy.
• Act as an expert copywriter/editor for the wider marketing team. Champion brand voice and consistency across various formats.
• Host regular copywriting training sessions. Keep abreast of the latest industry best practices, including the adoption of generative AI copywriting tools, and drive innovation across the broader marketing team.
• Enforce and apply SEO copywriting best practices, sub-editing, fact-checking, content optimization, formatting, and meta-data for marketing content and materials.
• Partner with the Research & Development/Analytical teams to generate new content marketing ideas that promote industry-related topics through integrated, thematic campaigns.
• Map content to personas.
• Understand the needs of the audience and the business at large and advise on effective value messaging across integrated marketing campaigns.
• Adapt longer form copy into creative and innovative content types, optimized for all channels, including website, social media, newsletter/email, mobile, video, print, and in-person. Identify opportunities for improvement.
• Ensure a consistent global experience and work with regional marketing teams to implement appropriate localization/translation strategies.
• Partner with legal and compliance teams to ensure all copy is approved for external audiences.

What we 're looking for:

• 5-7 years in copywriting or digital journalism experience.
• Bachelor’s degree or equivalent (Journalism, Communications, English or related field preferred).
• Experience in writing marketing copy that is customer-focused and consistent in tone and style.
• Strong presentation, written, and verbal communication skills.
• Experience with Adobe and Oktopost (overall website content management systems and social media scheduling tools) preferred but not essential.
• Excellent organizational and time management skills.
• Ability to work in a fast-paced and dynamic environment.
• Ability to collaborate with others beyond one’s reporting line.
• Hardworking with strong attention to detail.
• Experience working in financial services desirable but not essential.

Right to Work Requirements: This role is limited to persons with indefinite right to work in the United States.

About S&P Global Ratings: At S&P Global Ratings, our analyst-driven credit ratings, research, and sustainable finance opinions provide critical insights that are essential to translating complexity into clarity so market participants can uncover opportunities and make decisions with conviction. By bringing transparency to the market through high-quality independent opinions on creditworthiness, we enable growth across a wide variety of organizations, including businesses, governments, and institutions.

S&P Global Ratings is a division of S&P Global (NYSE: SPGI). S&P Global is the world’s foremost provider of credit ratings, benchmarks, analytics, and workflow solutions in the global capital, commodity, and automotive markets. With every one of our offerings, we help many of the world’s leading organizations navigate the economic landscape so they can plan for tomorrow, today.

Equal Opportunity Employer: S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.