Content Lead Museum Hybrid Job at HARLEY-DAVIDSON MOTOR CO GROUP INC in Milwauke

HARLEY-DAVIDSON MOTOR CO GROUP INC Content Lead Museum Hybrid MILWAUKEE, Wisconsin Apply Now

JOB REQUIREMENTS:
Auto req ID: 29486
Title: Content Lead, Museum - Hybrid
Job Function: Marketing
Location: MUSEUM
Company: Harley-Davidson Motor Company
Full or Part-Time: Full Time
Shift: SHIFT1

A walk through the Harley-Davidson Museum is a walk through the history of America. With an unrivaled collection of Harley-Davidson motorcycles and memorabilia, a 20-acre, park-like campus, and a calendar full of activities, the H-D Museum is one of Milwaukee, WI's top tourist destinations for visitors from around the globe. Join the H-D Museum as a Content Lead, Museum-Hybrid and help create an experience that will stay with visitors for a lifetime.

Job Summary:
We seek a strategic and dynamic Content Lead to drive our brand storytelling, content strategy, and communications efforts. This versatile role will take ownership of developing and executing a cohesive content strategy that ensures brand voice and tone consistency across all channels, while creating impactful, audience-centric messaging. The Content Lead will manage the organization's copywriting, public relations, and media relations initiatives, with additional oversight of social media strategy, community engagement, and cross-functional collaboration to amplify our message and support business objectives.

Job Responsibilities:

1. Develop and implement a content strategy that aligns with organizational goals, visitor insights, and marketing objectives.
2. Oversee the planning, creation, and distribution of content across various platforms, including website, emails, social media, and print.
3. Ensure a consistent and compelling brand voice and tone, while tailoring content for target audiences across various platforms.
4. Lead copywriter, crafting engaging and impactful content and editing materials produced by the team to ensure clarity, accuracy, and alignment with brand standards.
5. Develop and execute media pitching strategies to secure high-value press coverage in alignment with organizational goals.
6. Nurture strong media relationships with journalists, editors, and influencers to garner national media exposure.
7. Serve as spokesperson for H-D Museum & MKE Experiences, conducting media interviews and oversight of all public relations initiatives on behalf of the museum portfolio.
8. Oversee strategy and execution of social media team managing @HDMuseum and @DavidsonParkMKE; ensuring strong community engagement, responding to inquiries, and monitoring trends to stay relevant.
9. Track and analyze media coverage, social media engagement, and content performance metrics to develop and define strategies to drive results.

Harley-Davidson is committed to recruiting and hiring qualified individuals in all job titles without regard to race, color, sex, age, national origin, religion, disability, genetic information, sexual orientation, gender identity, veteran status, or other classes protected by applicable law. Equal Opportunity Employer.

APPLICATION INSTRUCTIONS:
Apply Online: ipc.us/t/7E67D7FF1BFA4EEC