Media Specialist

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This position description incorporates the core responsibilities of the job. It is recognized that other related duties not specifically mentioned might also be performed and that not all responsibilities may be carried out depending on operational needs.

Position Purpose

The Media Specialist, under the general supervision of the Chief of Staff, is responsible for a wide variety of tasks related to developing the organization’s marketing and public image.

Principal Accountabilities

1. Create standards for marketing collateral - announcements, brochures, invitations, newsletters, etc.
2. Build and enhance a digital library of marketing collateral materials and templates.
3. Develop newsletters for team members to inform them of various policies and company standards.
4. Keep abreast of social media and marketing trends and advise management on marketing strategy.
5. Design and coordinate conferences, receptions, seminars, and client events.
6. Collaborate with Violence Intervention Specialists and students to design awareness campaigns and corresponding collateral materials to ensure continued engagement and program excitement.
7. Maintain event budgets and initiate relations with various vendors for sites and giveaways.
8. Build and enhance current programming with local and national business organizations, including regulatory agencies and nonprofits.
9. Manage branding and strategy for digital assets: Facebook, Twitter, LinkedIn, and others.
10. Develop original content for digital assets: articles, short publications, annual reports, web posts, blogs, newsletters, social media posts, videos, flyers, and other relevant materials.
11. Maintain the donor database.

Education

Bachelor’s Degree in Communications, Marketing, Business Management, Public Administration, or a related field, or a combination of education and experience.

Experience

Five years of business and marketing experience in private or public arenas. Ability to multi-task and collaborate with non-profit and for-profit entities. Expertise in working with multicultural populations. Strong oral and written communication skills.