Media Buyer Job at LaSalle Network in Chicago
LaSalle Network, Chicago, IL, United States, 60290
LaSalle Network has partnered with a dynamic and results-driven marketing agency based in Chicago, specializing in innovative campaigns that drive client success in hiring a Media Buyer. This agency is passionate about creating impactful digital marketing strategies, and we are looking for a Media Buyer to join their growing team.
As a Media Buyer, you will be responsible for planning, executing, and managing campaigns across various digital channels, including social media, paid search, and programmatic platforms. You will work closely with their strategy and creative teams to ensure campaigns are optimized to meet performance goals and align with client objectives.
Media Buyer Responsibilities:
- Develop and implement media buying strategies for digital campaigns across social media, paid search, and programmatic channels
- Manage campaign budgets, pacing, and performance to ensure maximum ROI
- Monitor campaign performance and provide detailed reporting with actionable insights
- Conduct audience research to optimize targeting and reach
- Collaborate with creative teams to align messaging and ad formats with campaign goals
- Stay up-to-date with industry trends, tools, and best practices in digital advertising
- Negotiate with vendors and media platforms to secure optimal placements and pricing
Media Buyer Qualifications:
- Bachelor's degree in Marketing, Advertising, or a related field
- 3+ years of experience in media buying with a focus on digital platforms
- Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, and programmatic platforms (e.g., DV360, The Trade Desk)
- Strong analytical skills and proficiency in reporting tools like Google Analytics or equivalent
- Excellent communication and negotiation skills
- Detail-oriented and able to manage multiple campaigns simultaneously in a fast-paced environment
- Experience working in an agency environment
- Familiarity with emerging advertising technologies and trends
- Certifications in Google Ads, Facebook Blueprint, or programmatic platforms are a plu
If you are a results-driven Media Buyer with an agency background, we'd love to hear from you! Apply today to join a growing agency team.
Thank you,
Lizzy Bann
Principal, Marketing Recruiting
LaSalle Network
LaSalle Network is an Equal Opportunity Employer m/f/d/v.
LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets.