Marketing Specialist Job at Americhem in Cuyahoga Falls

Marketing Specialist

Hybrid Role

Position Summary: The marketing communications specialist plays a pivotal role in executing a variety of B2B marketing initiatives for Americhem's growth segments. The successful candidate will collaborate closely with the marketing team, business unit leaders, and industry managers to create impactful marketing campaigns that incorporate a variety of communications.

Position Requirements/Qualifications:

Education: Bachelor's Degree in Marketing or related field required

Experience: Minimum of 2 years in marketing and communication

Minimum of 2 years in B2B marketing for a manufacturing organization

Essential Duties: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The duties listed below are representative of the knowledge, skill and/or ability required.

• Collaborate with business unit leaders and industry managers to create a variety of marketing communications, including whitepapers, press releases, social media campaigns, and webinars, addressing priority business needs across internal and external collateral.
• Stay updated on industry market trends and be well-versed in the Voice of the Customer (VOC) in respective markets.
• Produce compelling marketing materials and sales enablement tools that align with brand messaging and support demand generation goals. Develop content and design brochures, product presentations, and other customer-focused communications.
• Coordinate industry social media communications to enhance brand visibility and engagement. Create and schedule posts, manage social media accounts, and analyze performance metrics.
• Plan and coordinate trade shows, industry conferences, and customer appreciation events. Assist in planning pre-event promotions and on-site activations.
• Participate in PR and thought leadership activities, positioning Americhem within the industry.
• Write, edit, and optimize copy for a range of materials and channels.
• Update the website as needed.
• Support the planning and drafting of brand awareness communications, including email marketing campaigns leveraging the content library.

Required Qualities/Attributes

• Strong writing skills for both short-form and long-form content creation.
• Proficiency in Microsoft Office, as well as design platforms such as Adobe InDesign and Canva. Experience in video production and email marketing platforms are a plus.
• Exceptional attention to detail, organizational skills, and the ability to manage multiple assignments and projects.
• Creative mindset with an eye for visual design and aesthetics.
• Team-oriented with excellent collaboration skills.
• Ability to receive and apply feedback effectively.