Audience Development Editor Job at Scpress in Fort Worth

The Fort Worth Star-Telegram is seeking an experienced, proactive, high-energy digital journalist to join our team as an Audience Development Editor.

This Fort Worth-based manager will be part of our leadership team and will propose, plan and implement strategies that grow and engage our local audiences and build long-term loyalty among our subscribers. Job No. 1: Working with our newsroom to ensure the Star-Telegram’s journalism meets the needs of our growing local digital audience.

This editor will lead another audience growth journalist, emphasizing experimentation and the constant search for new and creative ways to connect with our diverse readership across platforms and social media. This team is responsible for executing our digital audience strategy and our daily efforts to reach and engage digital readers wherever they are.

Our newsroom is focused on three areas of audience journalism: Engaging readers, retaining readers and attracting new readers. Examples of audience team responsibilities in each of these categories include:

Engaging readers:

• Use Google Trends, NewsWhip Spike and audience monitoring tools to regularly suggest coverage and areas of focus based on audience trends.
• Coach and collaborate with journalists on digital headlines.
• Identify audience strategies for building and implementing promotion plans for high-impact journalism projects.
• Experiment with new tools and platforms.
• Collaborate with the leadership team to organize in-person and virtual events and other community outreach programming that engages our local audience around our journalism and digital products.

Retaining readers:

• Implement digital audience and journalistic best practices to serve our local and loyal audiences, particularly our subscribers.
• Manage, write or edit subject-matter newsletters to grow and engage our broader audiences and subscribers.
• Collaborate with the analytics team to craft reports for the newsroom and drive strategy. This editor should have a familiarity with interpreting audience metrics and making them actionable for reporters.

Attracting new readers:

• Identify key new audiences, and launch engagement efforts to connect with communities.
• Build and manage content-focused social media campaigns on Instagram, TikTok and other platforms that elevate our journalism. The ideal candidate will write sharp, concise, clean social copy to help readers understand and engage with the local news that affects their daily lives. The candidate should be prepared to coach newsrooms on the best social media practices.
• Coach reporters and editors on SEO best practices, ensuring local and breaking news stories are surfaced for readers through search.
• Pitch key stories to partner platforms (SmartNews, Apple News).

The newsroom you’ll join is deeply committed to listening to, engaging with and meeting the needs of our neighbors throughout the Fort Worth metro area. Keen news judgment, strong communication skills and the ability to collaborate with colleagues – both local and across our company – are musts.

At the Fort Worth Star-Telegram, we pride ourselves on breaking stories and producing impactful, accountability-driven journalism that serves our community. We’ve exposed the lies of politicians and uncovered abuse in organizations that serve our most vulnerable children, holding the powerful to account and sparking real change.

Fort Worth is one of the fastest growing cities in the country and is the 12th largest city in the United States. Its population is diverse, with about 35% of the population Hispanic or Latino, over 18% Black and about 5% Asian, according to the U.S. Census Bureau. The Star-Telegram is committed to better representing the diverse North Texas communities we cover and to building an inclusive newsroom for staffers of all backgrounds.

Fort Worth is a vibrant city with a rich cultural heritage, world class art museums, and an array of unique restaurants, events and recreational opportunities. Whether you’re exploring the Cultural District, downtown or the historic Stockyards, you’ll find that the Fort Worth area offers a high quality of life and a front-row seat to compelling stories.

The successful candidate will bring many of the following:

• A track record of experimenting and iterating, quickly and often.
• At least 3-5 years of audience engagement, strategy, reporting or editing experience, with at least 1 year of experience leading a team preferred.
• Strong word editing and organizational skills.
• Familiarity with digital planning and packaging.
• Excellent news judgment and journalism ethics.
• Strong collaborative instincts and a love of teamwork.
• Comfort with a job that will be demanding, fast-paced and constantly evolving.
• Excellent communication skills, including leading training and coaching sessions around building audiences.
• A familiarity with communities in North Texas preferred.
• Familiarity with how to measure success using audience metrics and analytics.
• College degree or equivalent work experience.
• Experience managing social media accounts, and working knowledge of SEO concepts and Google Trends to grow our readership, especially among potential subscribers.
• Understanding of social media best practices.
• Understanding of newsletter best practices.
• Ability to use analytics tools to make real-time decisions for elevating our journalism and developing related digital strategies.
• Ability to make decisions quickly and can handle several tasks at once.
• Excellent news judgment and a demonstrated ability to “see the story” that is going to matter to readers.
• Proven ability to work with cross-functional teams.

What we’ll bring:

As a journalist at McClatchy, you will join a supportive, flexible, collaborative team. McClatchy strives to be an employer of choice, and our benefits package is made with this goal in mind. With a focus on health, well-being and daily life, our package options include health care coverage for employees and their families, financial protection from expected and unexpected expenses, multiple no-cost wellness resources and even coverage for four-legged friends.

Our overall benefits package also includes a 401(k) with employer match, competitive paid time off and corporate holidays, and a variety of mental health benefits. With an excellent support team and with focus on your well-being as a top corporate strategy, McClatchy provides benefits to support you and your family in achieving your health and wellness goals. For more information on McClatchy's benefit plan, please visit McClatchyLivewell.com.

To apply:

Include a persuasive cover letter, your resume and four to six examples of your best work.

About the McClatchy Media Company

The McClatchy Media Company features a portfolio of vibrant and trusted news, lifestyle, entertainment brands and a robust retail distribution network. Our iconic local news brands such as the Miami Herald, The Kansas City Star and The Sacramento Bee, have collectively earned a total of 57 Pulitzer prizes and are complemented by popular lifestyle and entertainment brands such as Us Weekly and Woman’s World. Together, our brands reach more than 100 million unique visitors a month. The McClatchy Retail Network, our distribution and logistics arm, offers delivery to more than 56,000 retail locations weekly.

#J-18808-Ljbffr