Social Media & Content Specialist Job at Driscoll Children's Hospital in Corpus

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Social Media & Content Specialist

Apply locations Corpus Christi - AEP Building time type Full time posted on Posted 6 Days Ago job requisition id JR106848

Where compassion meets innovation and technology and our employees are family.

Thank you for your interest in joining our team! Please review the job information below.

As the Social Media and Content Specialist, you are an important part of the Marketing Department and have a passion for brand integrity and storytelling. You are more than just a social media specialist; you will work as a poly-functional marketeer with outstanding content creation skills. You will have multiple responsibilities, linked to social media, content creation, copywriting, graphic branding, and more. You have initiative and are a self-starter, always eager to pitch ideas that go beyond the minimum expected as part of your day-to-day tasks.

GENERAL PURPOSE OF JOB:

The Social Media and Content Specialist is responsible for all social media efforts including, but not limited to: Identifying topics, creating graphics, videos and other content as well as planning, writing, editing, and posting for Driscoll Health System. The Social Media and Content Specialist is responsible for monitoring social media for healthcare trends, opportunities, and concerns. The individual will draft appropriate messaging for responses to social media inquiries and respond within a pre-determined time period. Prepares a monthly recap of Driscoll's social media analytics including followers, comments, likes, direct messages, and responses and makes recommendations based on these analytics. The Social Media and Content Specialist is responsible for researching, interviewing, writing, and editing copy and creating graphics and content for digital advertisements, magazines, newsletters, presentations, blog posts, websites, and other publications. Serves as a photographer for the department. Responsible for serving as a media contact as needed, on call 24 hours and adhering to Driscoll guidelines and HIPAA laws in all responses. Takes part in community relations activities as requested. Other duties as assigned.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Prepares proactive image-building social media posts and stories that support Driscoll's strategic objectives and follow Driscoll’s Brand Guidelines.
• Coordinates all aspects of Driscoll's social media efforts.
• Monitors Driscoll's social media throughout the day.
• Prepares a monthly social media analytics report.
• Interviews, researches, writes, edits, and creates content and graphics for newsletters, blogs, websites, social media, PSAs, presentations, and other marketing communications.
• Serves as a marketing representative at events.
• Is cross-trained in media relations.
• When on media call, escorts all media representatives while on DCH property. This is a 24-hour-a-day, 7-days-a-week responsibility and requires carrying a DHS cell phone.
• Serves as a photographer as needed.
• Maintains utmost level of confidentiality at all times.
• Adheres to hospital policies and procedures.
• Demonstrates business practices and personal actions that are ethical and adhere to corporate compliance and integrity guidelines.
• Adheres to all HIPAA guidelines.
• Other duties as assigned.

EDUCATION AND/OR EXPERIENCE

• Bachelor's degree in communications, graphic design, journalism, public relations or marketing from a four-year college or university.
• A minimum of two years' experience planning and coordinating social media for an organization and producing analytics is a must.
• Experience in digital media and working with the Adobe Creative Suite is important for the position.
• Must be a strong communicator and self-starter with the ability to work independently and with a team.
• Strong computer skills including Word, Excel, and PowerPoint are necessary.
• Ability to effectively manage multiple priorities and work in a deadline-oriented environment is essential.

About Us

Until all children are well.

Driscoll Children’s Hospital and its specialty centers, urgent care centers, and after-hours facility serve a vast area covering 31 South Texas counties. The hospital is a 191-bed tertiary care center offering 32 medical and 13 surgical specialties. Combined with our non-profit, community-based Health Plan, Driscoll Health System is an exceptional workplace for anyone with a big heart and a drive for success.

Smiles, hugs, and a soothing touch are as much a part of Driscoll’s approach to treating children as is its advanced medical treatments and technologies. The core values at Driscoll Heath System are: Compassion, Advocacy, Respect, Excellence, and Stewardship. These values are exemplified through every position - from treating the most critical patients hands-on, to maintaining a clean environment, to keeping the organization running from behind the scenes.

We invite you to learn about Driscoll’s rich history and explore the laidback lifestyle South Texas has to offer.