Paid Media Specialist Job at Tbwa Chiat/Day Inc in Durham

In 2011, we didn't just disrupt the entire shaving industry; we revolutionized it, shattering conventions with a viral video sensation that became the gold standard for humor in advertising. Our trailblazing direct-to-consumer model didn’t just pave new paths—it bulldozed age old industry giants, minting us as a force to be reckoned with.

Dollar Shave Club crafted not just products, but experiences. We made shaving not suck by cutting out all the unnecessary BS that's been upsold to guys for decades. We continued to make great f**king blades and also became the geniuses behind tons of dude-centric products like Ball Spray, offering solutions to problems men didn't know they needed.

Today we continue to expand our international grooming arsenal, and hold fast to the disruptive DNA and irreverent humor that catapulted us to fame. Our global expansion and presence in tens of thousands of retail stores are testaments to our commitment to make the hairy globe a little smoother.

Stop wasting time not working for us and come join the club!

ROLE SUMMARY:
The Paid Media Specialist position is essential for fostering new subscriber acquisition across established and emerging channels. This role encompasses the development and execution of paid media campaigns, requiring collaboration with both internal teams and external vendors. The ideal candidate will demonstrate data-driven decision-making, meticulous organizational skills, and proficiency in cross-functional collaboration.

RESPONSIBILITIES:

1. Campaign Planning & Execution:
   Collaborate with the Director to define campaign objectives, target audiences, and channel selection (e.g., search, social, display). Maintain budget tracking across all paid media channels. Manage project timelines for campaign launches, ensuring all deadlines are met (creative delivery, ad copy, landing page setup, etc.).
2. Performance Analysis & Optimization:
   Monitor campaign performance across channels, analyzing metrics including but not limited to; impressions, clicks, conversions, cost-per-click (CPC), and subscription CPAs, conversion rates. Create regular performance reports, visualizing data and highlighting key insights to stakeholders (e.g., weekly reports, monthly summaries). Oversee A/B tests on ad creatives, landing pages, and targeting parameters to optimize campaign effectiveness. Work closely with internal teams (e.g., creative, content, product) to ensure paid media deliverables are received and delivered to agency partners on time. Liaise with external partners such as ad networks, agencies, and technology providers. Maintain organized files of campaign assets (ad creatives, copy, landing pages) for easy access and reference.
3. Research & Development:
   Continuously research industry trends, best practices, and emerging platforms to identify new opportunities for paid media campaigns. Assist with the evaluation and execution of new advertising channels and technologies to expand reach and improve campaign performance.

REQUIREMENTS:

• Experience working with DTC ecommerce brands.
• 2+ years of experience in digital marketing, paid media, or a related role (internship experience counts).
• Deep understanding of paid media platforms like Google Ads, Meta Ads Manager, and TikTok Ads.
• Experience working with cross functional creative teams.
• Highly organized with the ability to manage multiple tasks and deadlines.
• Creative mindset with a passion for developing innovative marketing solutions.
• Strong analytical skills with a passion for digging into data.
• Problem-solving mentality and collaborates well cross-functionally.

POSITION TYPE:
This is a full-time exempt position.

WORK ENVIRONMENT:
This position is in-office, working out of our HQ in Durham, North Carolina 4x a week.

SALARY:
$68,000-$83,000 + Bonus

BENEFITS:

• Comprehensive benefit plans with low premium options, including medical, dental and vision coverage, along with supplemental coverage options.
• Free life insurance, short term disability and long term disability.
• 401(k) plan with a company match of 100% of the first 2%, and 50% of up to an additional 4% with no vesting period.
• Unlimited vacation and generous sick time.
• Half day Fridays year-round (subject to business needs).
• 12 weeks of fully paid parental leave.
• 4 weeks of fully paid disability leave.
• Free Dollar Shave Club Products.
• Monthly cell phone and work-from-home stipends.

APPLICATION PROCESS:
All applications must be submitted via our Applicant Tracking System, Greenhouse, in order to be considered. Once you submit your application, the recruiting team will review your submission and will reach out if your skill sets and/or qualifications match our needs. If selected, you’ll be invited to an initial phone screening interview with a recruiter before meeting with various members of the team. Candidates will be notified if they are not selected for the position. The position will remain open and will be accepting applications until the role is filled.

Dollar Shave Club is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identification, national origin, disability, or protected veteran status.