Troomi
As a Web Analyst and Developer at Troomi, you’ll focus on both building and analyzing our web presence, ensuring exceptional user experiences and data-driven decision-making. You will work on designing, maintaining, and enhancing our WordPress-based website, including e-commerce functionality, while leveraging data analytics to play a crucial role in implementing and managing tools like Google Analytics and Google Tag Manager to track website performance, user behavior, and key metrics that guide business strategies.
Responsibilities- Design, develop, and maintain the Troomi website using HTML, CSS, WordPress, and WooCommerce (or similar e-commerce platforms).
- Collaborate with marketing and design teams to create visually appealing, functional web pages and optimize user journeys.
- Customize and enhance WordPress themes and plugins to align with business needs and customer goals.
- Implement, configure, and manage Google Analytics and Google Tag Manager to measure and track website performance, user behavior, and conversions.
- Create detailed reports and dashboards to provide insights on website traffic, e-commerce performance, and user engagement.
- Manage e-commerce integrations, including payment gateways, product catalogs, and customer data.
- Perform website testing, debugging, and optimization to improve performance, accessibility, and responsiveness.
- Ensure SEO best practices are applied across the website to maximize visibility and search rankings.
- Stay current with emerging trends in web development, analytics, and user experience design.
Required Skills and Experience
- Strong proficiency in HTML and CSS.
- Hands-on experience with WordPress and WooCommerce (or similar e-commerce platforms).
- Proven experience with Google Analytics (GA4 preferred) and Google Tag Manager, including advanced configuration and reporting.
- Ability to analyze data, create actionable insights, and present findings to stakeholders.
- Familiarity with web performance optimization techniques.
- Knowledge of responsive design principles and best practices.
- Strong problem-solving skills and the ability to troubleshoot, debug, and maintain websites effectively.
- Experience leveraging AI tools and technologies to enhance problem-solving, streamline workflows, and accelerate productivity.
Preferred Experience
- Familiarity with website SEO best practices.
- Experience with website migration, hosting, and domain management.
- Knowledge of other analytics platforms or marketing tools is a plus.
- Basic knowledge of JavaScript for enhancing website interactivity.
We are looking for someone to be the go-to resource as a Wordpress/HTML/CSS developer and setting up and managing google analytics 4 (GA4) - If that's you, let's talk !
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