Manager, Media Strategy Job at U.S. Soccer Federation in Atlanta

Description

U.S. Soccer Overview

The U.S. Soccer Federation exists in service to soccer. Our aim is to ignite a national passion for the game. Because we believe that soccer is more than a sport; it is a force for good.

We understand the importance and the power of teamwork, on and off the pitch. That’s why we work closely with our Federation partners and members, to inspire, support and guide every level of the game: from the grassroots, to the National Teams. We want to bring soccer into every home and every community, right across America. Because we believe that soccer can transform lives like no other sport. Soccer can represent the best of US.

U.S. Soccer is in a period of significant growth, with ambitions plans for US soccer in the near and far future. We are therefore, looking for dynamic servant-leaders to join us on this journey: in service to soccer. Applicants must be able to demonstrate visionary leadership, analytical decision-making, professional flexibility and an empathic management style that builds bold teams and delivers globally significant results.

Position Description

U.S. Soccer is looking for a highly motivated Manager of Media Strategy on our Partnership Marketing team to oversee our commercial partner’s digital campaigns. This individual will be responsible for understanding each partner’s goals and objectives and aligning those with existing or new USSF curated content as well as other USSF digital assets (app, website). They will package the digital opportunities to create annual media plans and work very closely with the USSF content team to understand annual plans including content overview, distribution, frequency, and brand inclusion opportunities.

The Manager, Media Strategy will also work closely with USSF’s Media Partners, Warner Brothers Discovery and Telemundo by providing brand updates, communicating new initiatives and media plans as well as act as a thought-partner for packaging opportunities.

Reporting into the Sr. Director of Media Strategy and working closely with multiple stakeholders across the organization, the Manager of Media Strategy will partner with Creative, Marketing, Content and Media teams daily. This person needs to be creative and curious, process driven, organized, and relationship-oriented and have an ability to think and plan strategically in collaboration with others.

Primary Responsibilities

• Co-Leads weekly internal meetings to discuss updates on partner-related content, and acts as a conduit between the partnerships team and the content team
• Package owned and operated content and digital opportunities for partners, works closely with the analytics team to estimate performance leading to valuation of property
• Create and present opportunities showcasing owned and operated content and digital opportunities including estimated impressions, distribution plan, total value and alignment with partner goals and objectives
• Support Warner Brothers Discovery, Telemundo and other official USSF media partners by communicating partner content activations and presenting opportunities for amplification on their channels
• Create, implement, track, analyze, and optimize paid social and digital advertising for partner campaigns
• Provide updates on industry news relating to latest best practices with branded content, including digital and/or social platforms enhancements
• Work closely with Partnership Marketing, Marketing and Content teams during annual planning to provide insight on partner objectives to influence overall USSF plans, and communicate opportunities to partners
• Traffic partner-sponsored ad units to the Digital Properties Team and work with team on final reporting metrics
• Support Partnership Development in communicating content opportunities for prospective partners including vetting ideas with internal stakeholders
• Budget management and oversee performance pacing in partner campaigns

Requirements

Minimum Qualifications

• 5+ years of relevant experience
• Experience executing, analyzing and optimizing paid social campgisn
• Passion for content, storytelling and elevating brands through digital medias
• Innovative mindset that will push brands and internal stakeholders to create unique content and value for fans, while adhering to brand voice/standards
• Familiarity with content production process
• Strong understanding of digital media, including all types of content, social media, websites, etc. as well as the content distribution landscape and the advantages of different distribution strategies and platforms

Desired Qualifications

• Excellent communication and presentation skills
• Exceptional attention to detail
• Ability to manage multiple concurrent events through multi-tasking and managing priorities efficiently
• Ability to work independently and as a part of a multidisciplinary team
• Excellent computer skills, including Outlook, MS Word, PowerPoint and advanced Microsoft Excel capabilities
• A background in, and passion for, soccer, sports and entertainment is preferred
• Desire to be part of a team
• Accountable for actions/decisions and does not make excuses
• Ability to apply learning from past projects and experiences.
• Multi-lingual a plus

U.S Soccer is an equal opportunity employer that is committed to diversity, equity and inclusion, and prohibits discrimination and harassment of any kind on the basis of race, color, sex, religion, national origin, citizenship, pregnancy, sexual orientation, gender identity, age, disability, genetic information, military status, political belief, or any other characteristic protected under the law. This policy applies to all our employment practices within our organization.

We strongly encourage women, people of color, LGBTQIA, veterans, parents, and persons with disabilities to apply.