Public Relations Lead Assurance, Associate Director Job at EY in Birmingham

EY Public Relations Lead Assurance, Associate Director in Birmingham, Alabama At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better. Join us and build an exceptional experience for yourself, and a better working world for all. The opportunity We are seeking an experienced and dynamic PR Associate Director to join our team. The ideal candidate will be responsible for developing and executing strategic public relations plans that enhance the company's brand, increase visibility, and support business objectives. This role requires a creative thinker with excellent communication skills and a proven track record in managing media relations and public perception. You’ll serve as the first point of contact for media inquiries, assist firm leadership and teams by building media relationships, thought leadership and delivering strategic messaging to the marketplace. Key Responsibilities: Partner with EY management to understand business objectives and establish PR programs that promote the firm. Develop and implement comprehensive PR strategies that align with the company's goals and objectives. Manage and oversee all public relations activities, including media relations, press releases, social media, and work with our BMC leader on crisis management. Build positive relationships with key media contacts to gain positive exposure for the firm. Create and distribute compelling content, including press releases, articles, and social media posts. Promote EY through media briefings, news releases, events, round tables, and articles. Coordinate national PR strategies with regional public relations efforts. Develop multi-disciplinary PR/Communications plans to highlight EY's talents and market leadership. Collaborate with BMC team, including marketing, communications, and executive leadership. Analyze appropriate communications channels to build awareness of the firm's key messages. Contribute to EY’s national thought leadership development and executive visibility. Prepare and train company spokespeople for media interviews and public appearances. Analyze PR campaign performance and provide regular reports to senior management. Work with minimal supervision in a fast-paced, deadline-oriented environment. Skills and attributes for success: Adept at overseeing press collateral development along with managing outside PR agency support. Strong understanding of media relations, crisis communication, and brand management. Ability to think strategically and creatively to develop innovative PR campaigns. Knowledge of digital marketing and social media strategies. To qualify for the role, you must have: 10-plus years of public relations/communications-related experience. Bachelor's degree in Public Relations, Communications, Journalism, or a related field. Demonstrated success in building internal and external relationships at a senior level. Understanding of the complexities of dealing with the media. Excellent written and verbal communication skills. Excellent project management skills and interpersonal communication skills. Demonstrated ability to build and maintain relationships with media and stakeholders. Experience in managing a team and working collaboratively across departments. Ideally, you’ll also have: Master’s degree in Public Relations, Communications, Journalism, or a related field. Ability to drive the content and initiatives behind strategic touch points. Deep knowledge in public relations and communications plans. Adept at working on client-related projects. Strong technology skills and knowledge of AI. What we look for: We’re looking for individuals who have strong business acumen and personal leadership. Innovative, creative thinkers who are strategic, collaborative, and consultative will thrive in this environment. What we offer: We offer a comprehensive compensation and benefits package where you’ll be rewarded based on your performance. The base salary range for this job in all geographic locations in the US is $130,500 to $274,000. In New York City Metro Area, Washington State, and California, the range is $163,100 to $285,400. Individual salaries are determined based on various factors including education, experience, and skills. Join us in our team-led and leader-enabled hybrid model. Under our flexible vacation policy, you’ll decide how much vacation time you need based on your personal circumstances. You’ll also be granted time off for designated EY Paid Holidays, and other leaves of absence when needed. EY accepts applications for this position on an on-going basis. If you can demonstrate that you meet the criteria above, please contact us as soon as possible. EY is an equal opportunity employer providing equal employment opportunities to applicants and employees without regard to any legally protected basis. #J-18808-Ljbffr