Public Relations Lead Assurance, Associate Director Job at EY in West Columbia

EY Public Relations Lead Assurance, Associate Director Columbia, South Carolina Apply Now At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better. Join us and build an exceptional experience for yourself, and a better working world for all. The exceptional EY experience. It's yours to build. EY focuses on high-ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities. Join our Brand, Marketing and Communications (BMC) team and you will directly support and promote our brand and reputation. Through public relations and corporate communications, you’ll provide a wide range of marketing and communications services to internal and external audiences. These include current and future clients, our current and future employees, alumni, regulators, the media and the communities within which we operate. The opportunity We are seeking an experienced and dynamic PR Associate Director to join our team. The ideal candidate will be responsible for developing and executing strategic public relations plans that enhance the company's brand, increase visibility, and support business objectives. This role requires a creative thinker with excellent communication skills and a proven track record in managing media relations and public perception. This role will support within EY's Assurance practice and should help the firm gain positive exposure and create business opportunities. In this role, you'll act independently and interact frequently with the firm's leaders. You’ll serve as the first point of contact for media inquiries, assist firm leadership and teams by building media relationships, thought leadership and delivering strategic messaging to the marketplace. This will involve a combination of proactive media outreach and deadline-driven, reactive media relations, as well as working with agencies, that requires constant collaboration with firm leadership and region and global communication teams. Key Responsibilities: Partner with EY management, to understand business objectives and establish PR programs that promote the firm. Develop and implement comprehensive PR strategies that align with the company's goals and objectives. Manage and oversee all public relations activities, including media relations, press releases, social media and work with our BMC leader on crisis management. Build positive relationships with key media contacts to gain positive exposure for the firm, which should lead to business opportunities. Create and distribute compelling content, including press releases, articles, and social media posts. Promote EY through media briefings, news releases, events, round tables and articles. Coordinate national PR strategies with regional public relations efforts, to help promote the firm across multiple venues. Develop multi-disciplinary PR/Communications plans to highlight EY's talents and market leadership. Collaborate with BMC team, including marketing, communications and executive leadership, to ensure cohesive messaging. Analyze appropriate communications channels, to build awareness of the firm's key messages. Contribute to EY’s national thought leadership development and executive visibility. Prepare and train company spokespeople for media interviews and public appearances. Analyze PR campaign performance and provide regular reports to senior management. Gain a good understanding of the firm's practice area. Work with minimal supervision in a fast-paced, deadline-oriented environment. Skills and attributes for success: Adept at overseeing press collateral development along with retaining and managing outside PR agency support. Strong understanding of media relations, crisis communication and brand management. Ability to think strategically and creatively to develop innovative PR campaigns. Knowledge of digital marketing and social media strategies. To qualify for the role, you must have: 10-plus years of public relations/communications-related experience. Bachelor's degree in Public Relations, Communications, Journalism, or a related field or equivalent experience. Demonstrated success in building internal and external relationships at a senior level with a proven track record of success in public relations. Understanding of the complexities of dealing with the media — identifying opportunities without creating risks. Excellent written and verbal communication skills (including presentations) as well as listening, interpretation and influencing skills. Excellent project management skills, team building and interpersonal communication skills. Demonstrated ability to build and maintain relationships with media and stakeholders. Experience in managing a team and working collaboratively across departments. Supervisory skills, including delegating, coaching, defining expectations, etc. Ideally, you’ll also have: Master’s degree in Public Relations, Communications, Journalism, or a related field. Ability to drive the content and initiatives behind strategic touch points and relationship-building efforts. Possesses deep knowledge in public relations and communications plans. Ability to analyze appropriate communications channels to build awareness of the firm’s key messages. Adept at working on client-related projects. Strong technology skills and knowledge of AI. What we look for: We’re looking for individuals who have strong business acumen and personal leadership. Innovative, creative thinkers who are strategic, collaborative and consultative and who can bring a fresh perspective will thrive in this environment. What we offer: We offer a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business. The base salary range for this job in all geographic locations in the US is $130,500 to $274,000. The salary range for New York City Metro Area, Washington State and California (excluding Sacramento) is $163,100 to $285,400. Individual salaries within those ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options. Join us in our team-led and leader-enabled hybrid model. Our expectation is for most people in external, client serving roles to work together in person 40-60% of the time over the course of an engagement, project or year. EY accepts applications for this position on an on-going basis. If you can demonstrate that you meet the criteria above, please contact us as soon as possible. EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets. #J-18808-Ljbffr