Senior Product Marketing Manager- Remote

Senior Product Marketing Manager Our Client Founded in 2002 by neurodiagnostic technicians and engineers, our client brings decades of expertise and passion to advancing patient care through innovative solutions. Specializing in neurodiagnostic and neuromonitoring technology, they design and manufacture advanced electrode systems that enable safe and reliable use in imaging environments like MRI and CT, as well as intuitive tools that simplify brain monitoring in critical care settings. By prioritizing innovation, quality, and usability, they empower healthcare professionals to deliver exceptional outcomes across diverse medical environments. The Opportunity As Senior Product Marketing Manager, you will drive the commercial success of groundbreaking FDA-cleared products, shape a visionary roadmap for new product development, and lead strategic sales and marketing efforts. This role offers the opportunity to shape strategy, build innovative solutions, and leave a lasting impact on a growing organization. What You’ll Be Working On Drive action throughout the organization to support product release goals. Identify best practices to address key business challenges and opportunities. Drive the creation of the strategic Marketing Business Plan, utilizing cross-functional team members, to include market analysis, investment prioritization, strategies, tactics and performance measurement. Own product profitability and commercial success - work with product development teams to understand key cost of goods and services and own the business case on each new development. Develop product forecast based on input from internal stakeholders, tracking business performance against objectives and formulating new approaches and strategies as needed. Maintain a solid understanding of the market by aggregating market intelligence, competitive activity, trends or changes that will impact the business; recommend actions to maximize opportunities. Quickly become an expert on the market. Implement “Voice of Customer (VOC)” throughout the Technology Development Process (TDP) / Product Development Process (PDP) to ensure resource optimization, customer requirements and market specifications are incorporated in every phase of the project. Proactively identify and recommend product line extensions and improvements, opportunities for expansion. Collaborate with functional partners to support all aspects of the portfolio including: research, forecasting, budgeting, marketing plans, sales and customer training, product improvements, marketing literature and messaging, and ongoing promotion campaigns and activities. Special emphasis is placed on the sales promotion process for new product introductions. Represent marketing department at cross-functional Project Investment Board meetings to provide market insights and coordinate decision making on new product development across R&D, Finance, Operations, and Sales. Work with regulatory and/or quality teams to ensure timely release of product to market and appropriate claims substantiated early in the development process. Plan and carry out product launches with support from Marketing and external creative teams. Proven track record of success developing positioning and messaging to differentiate products in the market, selecting appropriate audiences and channels, and supporting the sales process as it relates to product education and product commercialization. Communicate unique proposition to sales team, training on product features as needed. What You’ll Need BS/BA in Business, Marketing or related field; MBA preferred. 7+ years of increasing responsibility in healthcare marketing roles including upstream and downstream experience. Product development and product launch experience, Class II & III medical devices preferred. Demonstrated ability to work across functions to prioritize and drive strategic objectives. Able to identify, analyze and solve problems with minimal direction and make decisions with confidence. Able to source and utilize data to make evidence-based recommendations for profitability and portfolio decisions. Able to collaborate with commercial and cross-functional leaders to achieve objectives. High degree of initiative and self-motivation with a strong sense of accountability. Project management skills to manage upstream and downstream requirements. Microsoft Office, Salesforce. Willing to travel 25% including domestic and international travel—travel may be higher during onboarding. Perks of the Job Compensation: Market-based competitive base salary. Annual bonus based on company performance. Benefits: Medical, Dental, Vision. HSA. Short & Long-term Disability Insurance. Life Insurance. Simple IRA. Generous PTO & Corporate Holidays. Location:

Remote, hybrid or on-site.

If you think you are the right match for the following opportunity, apply after reading the complete description. #J-18808-Ljbffr Remote working/work at home options are available for this role.