Senior Marketing Specialist Job at BCForward in New York

• Job Title                Marketing Specialist – Advertising, Social Media and Experiential                                                       
• Location               New York, NY                                                                                                                                                                                                                                                   

Key Responsibilities

• - Collaborate with internal teams to support business objectives and execute campaigns in advertising, social, and experiential channels.
• - Support the development and implementation of advertising and social media campaigns, including support for insights and research, contributing to brief development, and creative execution.
• - Assist in the development, trafficking and tracking of creative assets across channels
• - Work closely with agency partners and vendors to manage timelines and ensure output aligns to Client brand guidelines and stakeholder feedback
• - Help ensure consistency across all touchpoints, including out of home, social and experiential formats to create a cohesive consumer experience
• - Support research to understand consumer sentiment, positioning strategy, and campaign effectiveness.
• - Prepare updates and materials for internal meetings with key partners, develop presentations for senior leadership, and track performance to inform optimization strategies.
• - Support the planning and execution of experiential activations, including event coordination and onsite support
• - Other job-related duties may be assigned as required

Qualifications

• - Experience in advertising, marketing, or brand strategy, with exposure to digital, social or experiential marketing.
• - Familiarity with creative development processes, including briefing, asset production and trafficking.
• - Strong communication and organizational skills with the ability to manage multiple projects and meet deadlines.
• - Experience working with agencies or vendors is a plus.
• - Effective & collaborative team player with proven ability to manage multiple projects simultaneously
• - Organized, thoughtful, analytical and detailed oriented
• - Passion for creativity, marketing and delivering exceptional experiences.
• - Bachelor’s degree in marketing advertising, communications, or a related field preferred, or equivalent work experience."