Lovisa is hiring: Social Media Analyst & Creator in Torrance
Lovisa, Torrance, CA, United States, 90504
Social Media Coordinator
Position Overview:
The Social Media Coordinator at Lovisa is a creative and strategic role responsible for producing engaging and on-trend content that captivates audiences across TikTok, Instagram, Facebook, and Pinterest. With a primary focus on content creation (70%), this position also emphasizes data analysis (30%) to measure and optimize performance.
Working closely with the Head of Social Media and broader social team, the ideal candidate will have a passion for jewelry, fashion, and pop culture trends, as well as the ability to create high-quality content and derive actionable insights from social media analytics.
Key Responsibilities:
Content Creation (70%)
- Develop and execute on-brand, engaging content for TikTok, Instagram, Facebook, and Pinterest, including Reels, Stories, and static posts.
- Manage the content calendar, ideating and scheduling posts to ensure consistency and alignment with campaign goals.
- Create trend-driven content, staying attuned to emerging styles and formats that resonate with Lovisa’s audience.
- Edit videos with overlays, music, and text, ensuring high-quality output optimized for each platform.
- Collaborate with the team to style jewelry for photo and video shoots, maintaining Lovisa’s brand aesthetic.
- Work closely with the Community Content Lead to integrate user-generated content and respond to engagement trends.
Data and Analytics (30%)
- Monitor and analyze social media performance metrics, including engagement rates, reach, and follower growth.
- Provide regular reports with actionable insights to refine content strategy and improve results.
- Utilize analytics tools to identify trends and opportunities for optimizing posting times, formats, and messaging.
- Support the team in setting and tracking performance goals, aligning analytics with overall business objectives.
Skills & Attributes:
- 2-4 years of experience in social media, with a strong emphasis on content creation.
- Proficiency in editing tools (e.g., InShot, CapCut, Adobe Premiere) and analytics platforms (e.g., Sprout Social, Hootsuite, or similar).
- A creative eye for producing visually compelling content that aligns with current trends.
- Strong analytical skills to interpret data and make strategic recommendations.
- Excellent organizational skills to manage content calendars and multiple deadlines.
- Passion for jewelry, fashion, and pop culture with a deep understanding of social media trends.
- Strong written communication skills with the ability to craft captions that resonate with diverse audiences.
- A collaborative mindset and willingness to adapt to feedback.