Chief Marketing Officer (CMO)

Job Summary
We are seeking a dynamic and experienced Chief Marketing Officer (CMO) to lead our marketing efforts and drive the strategic direction of our brand within the restaurant/hospitality industry, with preferred experience in the QSR sector. The ideal candidate will possess a deep understanding of restaurant market trends and consumer behavior, with a proven track record in developing and executing successful marketing strategies across various channels. This role requires a visionary leader who can inspire teams, foster innovation, and enhance our market presence.

Responsibilities

• Develop and implement comprehensive marketing strategies that align with the company’s business goals.
• Oversee all aspects of marketing including digital marketing, content marketing, SEO, e-commerce, email marketing, social media marketing, and print advertising.
• Lead the marketing team in executing campaigns that drive brand awareness, customer engagement, and revenue growth.
• Analyze market trends and consumer insights to identify opportunities for growth and improvement.
• Manage the marketing budget effectively to maximize ROI on campaigns.
• Collaborate with cross-functional teams including sales, product development, and customer service to ensure cohesive messaging and branding.
• Utilize marketing automation tools to streamline processes and enhance campaign effectiveness.
• Monitor performance metrics to assess the effectiveness of marketing initiatives and adjust strategies as necessary.

Skills

• Strong expertise in digital marketing strategies including SEO, content marketing, e-commerce, email marketing, social media marketing, and print advertising.
• Proficiency in utilizing Google analytics tools for data-driven decision-making.
• Experience with marketing automation platforms to optimize campaign management.
• Exceptional leadership skills with the ability to inspire and motivate a diverse team.
• Excellent communication skills both written and verbal for effective collaboration across departments.
• Strong analytical skills to evaluate campaign performance and market trends.
• Creative thinking with a focus on innovative solutions to drive brand engagement.

Job Type: Full-time

Pay: $110,000.00 - $130,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Paid time off
• Relocation assistance

Schedule:

• 8 hour shift
• Monday to Friday
• Weekends as needed

Ability to Commute:

• Charlotte, NC 28202 (Required)

Ability to Relocate:

• Charlotte, NC 28202: Relocate with an employer provided relocation package (Required)

Work Location: In person

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