Newton Baby, Inc. is hiring: Creative Director in New York

About Us:

We are the largest and one of the fastest growing, direct-to-consumer (DTC) baby products companies dedicated to providing parents with safe, innovative, and beautifully designed sleep products for their growing families. Our mission is to create a world where every parent feels supported and every child thrives. We pride ourselves on thoughtful design, sustainable practices, and an unyielding commitment to quality.

Position Overview:

The Senior Creative Director will be responsible for shaping the brand’s creative strategy and execution across all consumer touchpoints. This role will oversee a creative team, including designers and content creators. The Creative Director will be instrumental in driving brand consistency, creative excellence, and consumer engagement through innovative storytelling and elevated brand experiences.

Key Responsibilities:

• Creative Leadership: Develop and execute a compelling creative vision for the brand, ensuring alignment with business objectives, customer insights, and market trends.
• Brand Strategy: Lead the evolution and guardianship of brand guidelines, ensuring a unified and compelling brand voice, visual identity, and messaging across all platforms.
• Content Development: Oversee the creation of high-impact marketing materials, including photo shoots/3-D Rendering, website design, digital ads, email campaigns, social media content, packaging, and product launches.
• Team Management: Lead, mentor, and inspire a small but high-performing creative team, fostering a culture of creativity, collaboration, and continuous learning.
• Agency & Vendor Collaboration: Manage external creative agencies, freelancers, influencers and production partners as needed to ensure high-quality, on-time, and on-budget project delivery.
• Innovation & Trendspotting: Stay ahead of design, marketing, and industry trends, infusing fresh ideas and forward-thinking approaches into creative executions.

Qualifications:

• 7+ years of experience in creative direction, with at least 5 years in a leadership role within a DTC, e-commerce, or consumer products company.
• Excellent taste, ideally with a proven track record at a top tier firm in furniture/decor/design/luxury/baby goods
• Expertise in brand identity, content creation, visual storytelling, and user experience design.
• Strong understanding of e-commerce and digital marketing principles.
• Familiarity with modern content creation tools (Photoshop/Canva/3-D Modeling, etc).
• Excellent leadership, communication, and presentation skills.
• Strong project management skills with the ability to prioritize and meet tight deadlines in a fast-paced environment
• Genuine passion for the baby products industry and the needs of parents and caregivers.

Benefits & Perks:

• Unlimited Vacation
• Health, Dental, Vision, Pet Insurance, plus more!
• 401k with a company match
• 24/7 Employee Assistance Program
• Paid Parental Leave
• Generous Employee Discounts on products

How to Apply:

Interested candidates should submit a resume, cover letter, and portfolio showcasing relevant work. Please highlight your experience with DTC brands and cross-platform campaigns, especially any in the furniture/high-design space.

Join us in shaping the future of baby products with thoughtful, purposeful, and meaningful design. Together, we’ll continue to make parenting a little bit easier and a lot more joyful.