Swiss Diamond is hiring: Graphics and Marketing Lead in Charlotte

Job brief

We are looking for a talented Graphic and Marketing Lead that will help shape our vision and overarching value proposition. The successful candidate will help direct brand identity initiatives and key messaging for our cookware and kitchen products by preparing marketing campaign assets, ensuring all communications are in line with company and industry standards, and setting strategies for trade shows and company events. The ideal candidate will have a solid base of marketing experience, can champion and drive growth, is comfortable handling multiple projects simultaneously, and desires to learn all facets of the business and become an expert in the technical features and benefits of the brand. We are looking for not only a “thinker” but a “doer” as well.

Responsibilities

• Leading the communications of the company. This includes our wholesale customers, the end-users, and the industry as a whole.
• Develop and execute marketing campaigns. This includes campaigns that would be retailer-focused, as well as end-user-focused.
• Create press releases and publish to media channels and through our 3rd party PR company.
• Work with the entire Marketing Department to execute projects
• Proactively look for solutions to breaking down any barriers
• Conduct and adapt to market trends.
• Write, edit, and publish newsletters to all customers.
• Contact, set up, and execute B2B partnerships to help move our brand forward.
• Develop and execute bold “guerrilla marketing” to bring our brands to the forefront of the customer
• Help the sales and eCommerce team to increase revenue and brand awareness by creating and implementing marketing strategies applicable for each audience.
• Identify training needs for sales reps, stores, or online customers – Make a plan for these needs and produce training procedures for each.
• Initiates, coordinates, development of action plans to penetrate new markets and executes those plans
• Assist with the rollout of programs and systems that will help the team work more efficiently.
• Work with outside vendors regarding co-branding campaigns, conferences, trade shows, and events
• Assist in the design of collateral materials.

Requirements

• Degree In Marketing or similar
• Excellent written and oral communication skills
• Proficient in InDesign, Photoshop, and Illustrator
• Strong project management skills
• Strong organizational skills and attention to detail
• Excellent problem-solving skills
• Adaptability to new ideas, materials, and assignments
• Knowledge and use of all relevant social media platforms.
• Proficient in Microsoft Office including Microsoft Word, Outlook, Excel and PowerPoint

Job Type: Full-time

Pay: $35,000.00 - $55,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Employee discount
• Health insurance
• Paid time off

Schedule:

• Monday to Friday

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 2 years (Preferred)
• Graphic design: 3 years (Preferred)

Work Location: In person