TEEMA
Job Title: Marketing Manager
Job ID: 76291
Location: Melville, New York
Overview:
Our client is seeking a Marketing Manager to join their amazing team. This role is pivotal in designing and implementing go-to-market strategies, increasing brand visibility, and optimizing marketing efforts to support growth in managed services. The ideal candidate is a proactive, hands-on professional with deep expertise in Account-Based Marketing (ABM), B2B lead generation, marketing automation, and inbound marketing—especially within the healthcare sector—to generate revenue and meet business objectives.
What you will be doing:
Account-Based Marketing Strategy
- Design and implement integrated marketing campaigns to generate leads and support business goals for managed services in targeted hospital markets.
- Execute targeted, data-driven ABM programs that drive B2B demand generation and increase customer acquisition.
Marketing Automation
- Utilize ABM platforms (e.g., 6sense, Terminus) and marketing automation tools (e.g., HubSpot) to develop and optimize multi-channel campaigns.
- Manage segmentation, email workflows, and automated lead nurturing initiatives.
Data-Driven Decision Making
- Track, measure, and analyze marketing metrics, including funnel performance and campaign effectiveness, to inform strategy and improve conversion rates.
- Leverage data insights to refine marketing tactics and align them with revenue objectives.
Collaboration with Business Development
- Partner closely with the Business Development team and regional leadership to implement data-informed ABM strategies, ensuring alignment with organizational growth goals.
Market Insights
- Analyze market trends, competitive landscapes, and local market dynamics to craft campaigns that resonate with healthcare stakeholders.
Lead Generation and Call Campaigns
- Lead outbound call campaigns to initiate, nurture, and qualify leads while ensuring follow-up and engagement at every stage of the sales funnel.
Event Marketing
- Strategize and execute lead generation efforts for healthcare conferences, symposiums, and industry events to enhance brand presence and establish relationships with key healthcare clients.
Content Development
- Collaborate with internal teams to create relevant marketing materials tailored to specific managed services sectors, such as blogs, whitepapers, one-pagers, videos, and other educational content.
Referral Campaigns
- Manage campaigns to strengthen referral programs, fostering internal advocacy to drive new client acquisitions.
What you must have:
- Bachelor’s degree in marketing or a related field.
- 5+ years of B2B marketing experience with a focus on lead generation and growth through multi-channel campaigns in the healthcare sector.
- Proficiency with marketing automation tools (e.g., HubSpot), with expertise in lead scoring and nurturing workflows preferred.
- Demonstrated success managing the sales funnel, nurturing leads, and improving conversion rates.
- Strong analytical skills with the ability to interpret multi-source data, report on KPIs, and optimize pipeline development.
- Exceptional project management and organizational abilities to thrive in a fast-paced, independent environment.
- Knowledge of digital marketing channels, including SEO, PPC, social media, and email marketing.
- Excellent written and verbal communication skills for conveying ideas and insights to cross-functional teams.
- Willingness to travel (10%) for healthcare conferences and business development events.
Nice to have:
- Proven expertise in outbound lead generation strategies, including call campaigns and event marketing.
- Experience in the healthcare industry is highly desirable.
Salary/Rate Range: $125,000 – $135,000
#J-18808-Ljbffr