Our mission is to empower our customers with knowledge, provide access to the highest quality cannabis products, and create a community centered around responsible and informed consumption. We are committed to destigmatizing cannabis use, promoting responsible consumption, and contributing positively to the communities we serve.
As an organization, we value transparency, integrity, and a commitment to compliance with all state and local regulations. We strive to create an inclusive work culture that fosters professional growth, embraces diversity, and encourages collaboration. We see ourselves not just as a cannabis retailer but as a hub for cannabis enthusiasts, where education, community engagement, and a passion for the plant converge.
Join us in shaping the future of NYC cannabis retail as we elevate the standards of service, education, and product offerings.
Role Overview
The Marketing Manager will be responsible for establishing and executing the marketing strategies that drive brand awareness, customer engagement, and sales growth across all retail locations. As the foundational leader of the marketing department, you will set the vision and structure for marketing initiatives, encompassing digital, social media, and traditional advertising channels.
This role is ideal for a strategic thinker and hands-on leader passionate about building a strong cannabis brand, with an understanding of the unique challenges and opportunities in this dynamic industry.
Key Responsibilities
- Strategic Leadership: Develop and implement a comprehensive marketing strategy for all locations, aligning with the company’s mission and values.
- Multi-Channel Marketing: Manage campaigns across social media, billboards, in-store promotions, and other channels to drive customer acquisition and retention.
- Brand Development: Enhance brand presence and reputation as a leader in the cannabis retail space, focusing on education and community engagement.
- Department Foundation: Build and oversee the marketing department, including processes, tools, and performance metrics.
- Content Creation: Oversee the creation of high-quality content that resonates with cannabis consumers and aligns with the company’s voice and values.
- Compliance: Ensure all marketing efforts comply with state and local cannabis advertising regulations.
- Analytics and Optimization: Monitor marketing performance metrics, analyze data, and refine strategies for maximum impact.
- Collaboration: Work closely with store managers and other departments to create cohesive marketing initiatives that support sales goals and community outreach.
Qualifications
- Experience: Proven experience in a senior marketing role, preferably in the cannabis industry or a highly regulated market.
- Knowledge: Strong understanding of cannabis industry trends, regulations, and consumer behavior is a plus.
- Skills:
- Expertise in social media marketing, traditional advertising, and content creation.
- Strong leadership and team-building abilities.
- Proficiency in marketing analytics tools and software.
- Excellent communication and organizational skills.
- Education: Bachelor’s degree in marketing, Business, or a related field preferred.
Join Us
If you are a creative powerhouse eager to make a mark in the evolving cannabis industry, we want to hear from you. Be part of our journey to redefine the recreational cannabis experience in New York City and beyond.
Full-Time, On-site
#J-18808-Ljbffr