Positive Beverage, LLC. is hiring: Marketing Manager in Newport Beach

We are seeking an energetic, passionate, and entrepreneurial Marketing Manager to lead all aspects of brand management and marketing. This is a hands-on role requiring both strategic thinking and grassroots implementation to drive measurable results. As a key member of the team, the Marketing Manager will work closely with Senior Management to strengthen the brand and achieve business objectives.

Preferred Experience: Prior experience in consumer-packaged goods (CPG), particularly in the food and beverage industry, is highly desired.

Key Responsibilities

1. Campaign Management: Oversee marketing campaigns across digital, print, and social media channels, ensuring alignment with brand standards and target audiences.
2. Creative Coordination: Collaborate with internal and external creative teams to develop promotional materials, including social media content, event flyers, and other branded assets.
3. Strategic Development: Design and implement both short- and long-term marketing strategies, including product launches, budgets, and measurable goals.
4. Performance Optimization: Track and manage marketing budgets, KPIs, and campaign performance to ensure alignment with company objectives and key results.
5. Brand Consistency: Partner with senior leadership to maintain a unified brand identity and ensure cohesive messaging across all channels.
6. Channel Strategy: Plan and execute channel strategies, including digital, social media, influencer marketing, PR, and others, while anticipating future opportunities and challenges.
7. Market Research: Conduct market research, including A/B testing, focus groups, and social media analysis, to drive data-informed decisions and optimize targeting, messaging, and product strategies.
8. Team Development: Manage, mentor, and develop a team of Brand and College Ambassadors to enhance the company’s reach and impact.
9. Trade Shows & Events: Coordinate and represent the brand at trade shows and industry events to drive brand visibility and engagement.
10. Problem Solving: Proactively identify challenges, create actionable solutions, and maintain a positive, results-oriented attitude.

Qualifications

1. Education: Bachelor’s Degree in Marketing, Business, or a related field.
2. Experience: 2+ years of product marketing and leadership experience in consumer-facing brands, with a preference for CPG experience. Start-up experience is a strong plus.
3. Location: Office in Orange County, California.
4. Skills: Strong creative, analytical, and project management skills; ability to thrive in a fast-paced, dynamic environment. Microsoft Office Suite. Graphic design skills, including the Adobe Suite, PowerPoint, Canva. Basic video editing skills. Amazon storefront, Google AdWords, Meta Business Suite. Shopify and website design.

Why Join Us?

Be part of a collaborative team passionate about building a bold and innovative brand. In this role, you’ll have the opportunity to make a significant impact, bring fresh ideas to life, and contribute to the growth of an exciting consumer brand.

Job Details

Company: Positive Beverage, LLC.

Employment Type: Full Time

Compensation/Salary: $75,000.00 - $90,000.00 per Year

Industry Sectors: Beverage - Non Alcoholic

Date Posted: 1/20/2025

Location: 110 Newport Center Drive, suite 29, Newport Beach, CA, 92660