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Randy's (SNT)

Randy's (SNT) is hiring: Marketing Director in Toledo

Randy's (SNT), Toledo, OH, United States, 43614

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About Randy's: Randy's has been at the forefront of alternative culture for over 50 years, pioneering innovative products and fostering a loyal community. As we enter an exciting phase of growth in a rapidly evolving industry, we're looking for a dynamic Marketing Director to help us scale our brand and visibility while staying true to our roots.

Position Overview: The Marketing Director will be a strategic leader, driving both creative vision and operational excellence to deliver measurable growth. This role is pivotal in leading internal teams and external agencies to execute innovative B2B, B2C, and Amazon marketing strategies, aligning with company-wide objectives. The ideal candidate thrives in a fast-paced, entrepreneurial environment, has a proven track record in scaling brands and possesses the ability to lead with both strategic foresight and hands-on execution.

Key Responsibilities:

  1. Develop and execute comprehensive marketing strategies that align with company growth objectives.
  2. Inspire and mentor internal marketing team, fostering creativity, collaboration and accountability.
  3. Manage internal team and external agencies to foster innovation and achieve strategic milestones.
  4. Lead brand strategy, creative direction, and campaign execution across multiple channels.
  5. Foster collaboration by leveraging empathy and adaptability to align cross-functionally with product, sales, and operations teams to ensure alignment and effective execution.
  6. Drive performance marketing initiatives and measure ROI on campaigns.
  7. Drive sustainable growth by increasing the customer base, reducing CHURN, and growing loyalty program.
  8. Build and optimize internal processes for campaign and project management.
  9. Identify new market opportunities and stay ahead of industry trends.
  10. Serve as a key leader in developing Randy's voice and positioning in the market.
  11. Actively contribute to PR initiatives as needed.

What We're Looking For:

  1. Minimum 5 years of experience in marketing management or strategy.
  2. Proven experience in a senior marketing leadership role, ideally in a growth-stage or startup environment.
  3. Track record of managing both internal teams and external partners/agencies.
  4. Ability to balance high-level strategic planning with hands-on execution.
  5. Exceptional communication and leadership skills.
  6. A collaborative team player who thrives in cross-functional environments.
  7. Strong knowledge of Martech tools to drive campaign performance and optimize marketing workflows (Adobe, Hubspot, Mailchimp, Monday.com, etc.)

Why Join Randy's:

  1. Be part of a 50-year legacy brand that is shaping the future of its industry.
  2. Work in a creative, energetic, and adaptable environment.
  3. Opportunity to have a significant impact on the company’s growth journey.

Randy’s Vision:

Building on our innovative standards & pioneering change that inspires amazing experiences through Randy's products.

Randy’s Mission:

To give great Randy’s experiences through the caring culture of our people.

Randy’s Values: Innovative Passion, Satisfaction, Success, Integrity.

How to Apply: Provide your cover letter, resume, portfolio and salary expectations.

Randy's is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Job Type: Full-time

Pay: $80,000.00 - $90,000.00 per year

Benefits:

  1. 401(k)
  2. 401(k) matching
  3. Employee discount
  4. Flexible schedule
  5. Retirement plan

Schedule:

  1. Monday to Friday
  2. Weekends as needed

Experience:

  1. Marketing: 5 years (Preferred)

Ability to Commute:

  1. Toledo, OH 43615 (Preferred)

Ability to Relocate:

  1. Toledo, OH 43615: Relocate before starting work (Required)

Work Location: Hybrid remote in Toledo, OH 43615

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