AC Hotels Greenville Downtown is hiring: Social Media Manager in Greenville

Social Media Manager Job Description

The Social Media Manager will contribute to the marketing performance of Auro Hotels-owned and managed properties by executing strategic social media initiatives. This role collaborates with the Marketing & Communications team and supports hotel and food & beverage (F&B) outlet teams to enhance brand awareness, engagement, trial, and sales. The position focuses on driving revenue for corporate-managed Marriott-branded properties, emphasizing six (6) F&B outlets in downtown Greenville, SC: Juniper, The Press Room, Paloma, Perfect Buns, Oak & Honey, and Serotonic (opening May 2025).

The Social Media Manager will develop and implement overall social media strategies while creating compelling content-including written, graphic, photography, and video assets-that captivate and engages the target audience.

Key Responsibilities

• Content Creation & Management:
• Write, schedule, publish, monitor, and optimize social media posts across platforms.
• Produce engaging graphics, short-form videos, and photography for Instagram, Facebook, email campaigns, and blogs/websites.
• Craft error-free, engaging copy with clear calls-to-action and effective use of hashtags; curate and share user-generated content.
• Platform Strategy:
• Set tailored goals for individual social media platforms and execute unique, on-brand strategies per outlet.
• Establish a consistent tone, voice, and aesthetic for each property.
• Manage a social media content calendar, promoting events, seasonal campaigns, menu launches, and paid programming.
• Campaign Management:
• Run paid social media ad campaigns and boosted posts on Facebook and Instagram, optimizing for key metrics.
• Review and report campaign performance analytics, providing actionable insights to stakeholders.
• Engagement & Community Management:
• Actively manage page engagement, responding to feedback, comments, and direct messages, while reposting user content on stories.
• Asset & Marketing Material Management:
• Design digital marketing materials (e.g., menus, table tents) aligned with brand standards.
• Organize and maintain marketing assets (photos, videos, graphics) for team accessibility.
• Facilitate content creation with on-site contributors to generate authentic assets.
• Collaboration & Support:
• Serve as the primary contact for sales and operations teams regarding social media initiatives.
• Support general marketing efforts, including photography, videography, graphic design, branding, and ad creation.
• Platform Accuracy:
• Audit and maintain accurate information on social media platforms, including menus, hours, and events.

Work Schedule

• Flexibility to work evenings, weekends, and holidays as needed.

Qualifications

• Experience:
• 1-5 years of experience managing social media marketing campaigns.
• In-depth knowledge of Meta's Facebook and Instagram business management platform.
• Proven ability to create and execute social media marketing calendars.
• Proficiency with Sprout Social or similar social media management tools.
• Graphic design experience with Canva and Adobe Creative Cloud (Photoshop, InDesign, Illustrator).
• Experience with short-form video editing tools for social media.
• Familiarity with setting up and managing Facebook and Instagram ad campaigns.
• Photography and video production experience is a plus.
• Technical Skills:
• Strong knowledge of campaign performance reporting and analytics.
• Experience in producing digital content aligned with brand guidelines.
• Other Requirements:
• Must reside in Greenville, SC, or surrounding areas.
• Preference for candidates with personal camera equipment (phone and computer provided).

Education

• Bachelor's degree in journalism, communications, marketing, or a related field is required.

Auro Hotels is an Equal Employment Opportunity and E-Verify Employer. All applicants are subject to background and substance abuse screening prior to any offer of employment.