AC Hotels Greenville Downtown is hiring: Social Media Manager in Greenville

Social Media Manager Job DescriptionThe Social Media Manager will contribute to the marketing performance of Auro Hotels-owned and managed properties by executing strategic social media initiatives. This role collaborates with the Marketing & Communications team and supports hotel and food & beverage (F&B) outlet teams to enhance brand awareness, engagement, trial, and sales. The position focuses on driving revenue for corporate-managed Marriott-branded properties, emphasizing six (6) F&B outlets in downtown Greenville, SC: Juniper, The Press Room, Paloma, Perfect Buns, Oak & Honey, and Serotonic (opening May 2025).The Social Media Manager will develop and implement overall social media strategies while creating compelling content-including written, graphic, photography, and video assets-that captivate and engages the target audience.Key ResponsibilitiesContent Creation & Management:Write, schedule, publish, monitor, and optimize social media posts across platforms.Produce engaging graphics, short-form videos, and photography for Instagram, Facebook, email campaigns, and blogs/websites.Craft error-free, engaging copy with clear calls-to-action and effective use of hashtags; curate and share user-generated content.Platform Strategy:Set tailored goals for individual social media platforms and execute unique, on-brand strategies per outlet.Establish a consistent tone, voice, and aesthetic for each property.Manage a social media content calendar, promoting events, seasonal campaigns, menu launches, and paid programming.Campaign Management:Run paid social media ad campaigns and boosted posts on Facebook and Instagram, optimizing for key metrics.Review and report campaign performance analytics, providing actionable insights to stakeholders.Engagement & Community Management:Actively manage page engagement, responding to feedback, comments, and direct messages, while reposting user content on stories.Asset & Marketing Material Management:Design digital marketing materials (e.g., menus, table tents) aligned with brand standards.Organize and maintain marketing assets (photos, videos, graphics) for team accessibility.Facilitate content creation with on-site contributors to generate authentic assets.Collaboration & Support:Serve as the primary contact for sales and operations teams regarding social media initiatives.Support general marketing efforts, including photography, videography, graphic design, branding, and ad creation.Platform Accuracy:Audit and maintain accurate information on social media platforms, including menus, hours, and events.Work ScheduleFlexibility to work evenings, weekends, and holidays as needed.QualificationsExperience:1-5 years of experience managing social media marketing campaigns.In-depth knowledge of Meta's Facebook and Instagram business management platform.Proven ability to create and execute social media marketing calendars.Proficiency with Sprout Social or similar social media management tools.Graphic design experience with Canva and Adobe Creative Cloud (Photoshop, InDesign, Illustrator).Experience with short-form video editing tools for social media.Familiarity with setting up and managing Facebook and Instagram ad campaigns.Photography and video production experience is a plus.Technical Skills:Strong knowledge of campaign performance reporting and analytics.Experience in producing digital content aligned with brand guidelines.Other Requirements:Must reside in Greenville, SC, or surrounding areas.Preference for candidates with personal camera equipment (phone and computer provided).EducationBachelor's degree in journalism, communications, marketing, or a related field is required.Auro Hotels is an Equal Employment Opportunity and E-Verify Employer. All applicants are subject to background and substance abuse screening prior to any offer of employment.