Senior Social Media Strategist Job at Padilla in Richmond

Senior Social Media Strategist

When faced with a challenge, do you not only solve it, but think of ways to do it even better next time? Do you love the idea of working in a fast-paced agency environment with people who want to see you grow and succeed? Are you fascinated by the everchanging social media and digital landscape? Are you a world champion multitasker ready to hit the ground running?

If you answered yes to all of these, keep reading. Padilla is looking for a Senior Strategist - Social Media to run paid media and manage social media content across the agency’s offices. One minute, you’ll be creating a program to drive sales for one of our food clients, the next you’ll be researching online influencers in the B2B space. And, you’ll work with our creative team to ensure we’re pushing the envelope to make awesome thumb-stopping content that pops.

You might have an early morning or a late night, but you’re the kind of person who shows up with coffee and a smile.

WHAT YOU’LL BE DOING:

1. Developing strategy and working with a team to execute full funnel social media advertising across platforms
2. Creating paid social media programs
3. Sharing feedback, direction and training to junior staff on paid social media best practices
4. Demonstrating a deep, tactical understanding of LinkedIn, Facebook, X, Instagram, Pinterest, TikTok, Snapchat and YouTube
5. Understanding social media metrics per platform; ability to monitor and analyze paid results for clients as well as incorporate learnings into strategy
6. Acting as a direct client contact, owning successful execution of programs
7. Assisting in developing budgets and timelines for project and program social media plans
8. Creating PowerPoint presentations for clients and agency initiatives
9. Working with the Vice President to set strategy on accounts
10. Bringing creative and exciting social media ideas to the table for both strategies and tactics
11. Overseeing development of social media content calendars and creative to ensure they successfully deliver on client strategies
12. Developing influencer strategies
13. Executing and optimizing paid campaigns across social media, with an emphasis on Facebook/Instagram, X and LinkedIn
14. Tracking data and pulling measurement reports to ensure we are meeting client goals
15. Keeping client status documents updated
16. Providing invoices to accounting for all paid campaigns
17. Managing up and ensuring your supervisors are doing their part so that your needs are being met and you are being supported in delivering upon your obligations to clients and colleagues
18. Joining a marketing/communications professional organization and/or a client industry trade organization and attending functions staged by these groups for the purpose of professional skills/knowledge development, agency promotion and new business prospecting for Padilla
19. Other duties and responsibilities as assigned

WHAT WE’RE LOOKING FOR:

1. Bachelor’s degree or equivalent industry experience
2. Five or more years of experience in paid media with an emphasis in social media, running successful full funnel campaigns that drive business results using tactics like A/B testing, retargeting, look-a-like audiences and sequencing
3. One or more years of supervisory experience (can be informal reporting structure)
4. Strong verbal and written communication skills
5. Excellent time management skills
6. Demonstrates desire for continuous learning
7. Ability to sit or stand for extended periods of time and occasionally operate office equipment
8. Ability to travel as needed (when safe)

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